A data profile of the people who buy, follow and care about Employment in Finland — modelled from more than twelve digital signal sources. Employment has an estimated audience of 1,212,387 people in Finland.
Employment has an estimated audience of 1,212,387 people in Finland. 60.2% are female, 39.8% are male, average age 45.7. Top brand affinities: Finnair, Google, Biltema, Danske Bank, Happiness.
Top brand affinities include Finnair, Google, Biltema, with strongest over-indexing on Finnair (1.78× the country average).
Demographically, the Employment audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Employment fan in Finland is more female, around 45.7 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Employment profile in Finland.
60.2% are female, 39.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.7 |
| Estimated audience size | 1,212,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Employment audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 2.62× | ||
| 02 | Wikipedia | Internet & Social Media | 1.87× | ||
| 03 | Happiness | Health | 1.86× | ||
| 04 | Hair products | Beauty & Wellness | 1.81× | ||
| 05 | Internet & Social Media | 1.79× | |||
| 06 | Finnair | Travel & Leisure | 1.78× | ||
| 07 | Danske Bank | Business & Career | 1.76× | ||
| 08 | Stockmann | Shopping | 1.74× | ||
| 09 | Dogs | Pets & Animals | 1.73× | ||
| 10 | Valtteri Bottas | Sports | 1.70× | ||
| 11 | Internet & Social Media | 1.66× | |||
| 12 | Internet & Social Media | 1.64× | |||
| 13 | Video games | Games | 1.64× | ||
| 14 | Kitchen | Home & Garden | 1.62× | ||
| 15 | Apartment | Business & Career | 1.61× | ||
| 16 | Shoes | Fashion & Accessoires | 1.59× | ||
| 17 | Nature | Home & Garden | 1.54× | ||
| 18 | Biltema | Business & Career | 1.52× | ||
| 19 | Intersport | Shopping | 1.52× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.03× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Creativity | OPEN | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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