A data profile of the people who buy, follow and care about Hair products in Finland — modelled from more than twelve digital signal sources. Hair products has an estimated audience of 1,032,956 people in Finland.
Hair products has an estimated audience of 1,032,956 people in Finland. 76.3% are female, 23.7% are male, average age 44.8. Top brand affinities: Dernières Nouvelles d'Alsace, Google, Iltalehti, YouTube, Yle Uutiset.
Top brand affinities include Dernières Nouvelles d'Alsace, Google, Iltalehti, with strongest over-indexing on Dernières Nouvelles d'Alsace (1.86× the country average).
Demographically, the Hair products audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Hair products fan in Finland is more female, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Hair products profile in Finland.
76.3% are female, 23.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 44.8 |
| Estimated audience size | 1,032,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Hair products audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Hair products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 3.30× | ||
| 02 | Sokos | Shopping | 2.08× | ||
| 03 | Dogs | Pets & Animals | 2.02× | ||
| 04 | Shoes | Fashion & Accessoires | 1.98× | ||
| 05 | Dernières Nouvelles d'Alsace | News | 1.86× | ||
| 06 | Internet & Social Media | 1.79× | |||
| 07 | Internet & Social Media | 1.76× | |||
| 08 | Internet & Social Media | 1.76× | |||
| 09 | IKEA | Home & Garden | 1.74× | ||
| 10 | Helsinki | Travel & Leisure | 1.72× | ||
| 11 | Nordic countries | Travel & Leisure | 1.72× | ||
| 12 | Iltalehti | News | 1.69× | ||
| 13 | Ilta-Sanomat | News | 1.68× | ||
| 14 | Finnair | Travel & Leisure | 1.66× | ||
| 15 | Nature | Home & Garden | 1.66× | ||
| 16 | Kauppalehti | News | 1.59× | ||
| 17 | YouTube | Movies & TV | 1.58× | ||
| 18 | Yle Uutiset | Movies & TV | 1.58× | ||
| 19 | Biltema | Business & Career | 1.55× | ||
| 20 | Liiga | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.98× | |
| Travelling | THRILL | 1.22× | |
| Urban Lifestyle | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.27× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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