A data profile of the people who buy, follow and care about Finn in Norway — modelled from more than twelve digital signal sources. Finn has an estimated audience of 1,827,130 people in Norway.
Finn has an estimated audience of 1,827,130 people in Norway. 26.9% are female, 73.1% are male, average age 44.7. Top brand affinities: Biltema, Plug-in hybrid, Tesla Motors, Heat pump, SUVs.
Top brand affinities include Biltema, Plug-in hybrid, Tesla Motors, with strongest over-indexing on Biltema (2.28× the country average).
Demographically, the Finn audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Finn fan in Norway is more male, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Finn profile in Norway.
26.9% are female, 73.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 44.7 |
| Estimated audience size | 1,827,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Finn audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 60.5% |
| Germany | 26.9% |
| United States | 2.0% |
The strongest cross-interests of the Finn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 4.64× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 3.48× | ||
| 03 | Nissan Leaf | Cars & Mobility | 3.07× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 3.03× | ||
| 05 | Nissan | Cars & Mobility | 3.02× | ||
| 06 | Renault | Cars & Mobility | 3.00× | ||
| 07 | Peugeot | Cars & Mobility | 2.84× | ||
| 08 | Škoda Auto | Cars & Mobility | 2.70× | ||
| 09 | Solar energy | Home & Garden | 2.70× | ||
| 10 | Tesla Motors | Cars & Mobility | 2.67× | ||
| 11 | Used car | Cars & Mobility | 2.62× | ||
| 12 | Family car | Cars & Mobility | 2.58× | ||
| 13 | Germany | Travel & Leisure | 2.36× | ||
| 14 | Sustainable energy | Home & Garden | 2.34× | ||
| 15 | Renewable energy | Business & Career | 2.31× | ||
| 16 | Volvo | Cars & Mobility | 2.29× | ||
| 17 | Biltema | Business & Career | 2.28× | ||
| 18 | Scooters | Cars & Mobility | 2.10× | ||
| 19 | SUVs | Cars & Mobility | 1.98× | ||
| 20 | Volkswagen | Cars & Mobility | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Mindfulness | BALANCE | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Finn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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