A data profile of the people who buy, follow and care about Volkswagen in Norway — modelled from more than twelve digital signal sources. Volkswagen has an estimated audience of 677,557 people in Norway.
Volkswagen has an estimated audience of 677,557 people in Norway. 26.9% are female, 73.1% are male, average age 45.4. Top brand affinities: Biltema, Finn, SUVs, Hybrids, Plug-in hybrid.
Top brand affinities include Biltema, Finn, SUVs, with strongest over-indexing on Biltema (1.56× the country average).
Demographically, the Volkswagen audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Volkswagen fan in Norway is more male, around 45.4 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Volkswagen profile in Norway.
26.9% are female, 73.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 45.4 |
| Estimated audience size | 677,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Volkswagen audience comes from Norway.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 8.0% |
| Brazil | 7.9% |
The strongest cross-interests of the Volkswagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 3.04× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 2.65× | ||
| 03 | Škoda Auto | Cars & Mobility | 2.57× | ||
| 04 | Interest rate | Business & Career | 2.46× | ||
| 05 | Used car | Cars & Mobility | 2.45× | ||
| 06 | Hybrids | Cars & Mobility | 2.42× | ||
| 07 | Tesla Model Y | Cars & Mobility | 2.29× | ||
| 08 | Bodø | Travel & Leisure | 2.25× | ||
| 09 | SUVs | Cars & Mobility | 2.20× | ||
| 10 | Drammen | POI | 2.18× | ||
| 11 | Electric motor | Cars & Mobility | 2.16× | ||
| 12 | Tesla Motors | Cars & Mobility | 2.10× | ||
| 13 | Finn | Cars & Mobility | 1.98× | ||
| 14 | Electric vehicle | Cars & Mobility | 1.96× | ||
| 15 | Tesla Supercharger | Cars & Mobility | 1.82× | ||
| 16 | Biltema | Business & Career | 1.56× | ||
| 17 | Automobiles | Cars & Mobility | 1.56× | ||
| 18 | Gjensidige | Business & Career | 1.55× | ||
| 19 | Cottage | Travel & Leisure | 1.54× | ||
| 20 | Felleskjøpet | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.06× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.27× | |
| Travelling | THRILL | 0.61× | |
| Social Media Usage | JOY | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Volkswagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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