Rascasse Audience Intelligence

Finn Target Market in Germany

A data profile of the people who buy, follow and care about Finn in Germany — modelled from more than twelve digital signal sources. Finn has an estimated audience of 813,768 people in Germany.

#1015among Brand in Germany#364in Cars & Mobility

The average Finn fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Used Cars, Family car, Used car, with strongest over-indexing on Used Cars (7.36× the country average).

Demographically, the Finn audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Finn fan in Germany is more male, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finn profile in Germany.

Audience size
814K
in Germany
Gender
28.4%♀
71.6% male
Age
36.2
average years
Country rank
#7774
Brand in Germany
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Finn

28.4% are female, 71.6% are male, average age 36.2.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Finn audience in Germany
MetricValue
Female28.4%
Male71.6%
Average age36.2
Estimated audience size813,768
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Finn audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Finn audience comes from Germany.

Worldwide audience distribution share by country for Finn
CountryShare
Norway60.5%
Germany26.9%
United States2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Finn customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.44×
02Hessen~80K1.33×
03Hamburg~20K1.31×
04Bayern~200K1.30×
05Nordrhein-Westfalen~200K1.19×
06Baden-Württemberg~100K1.03×
07Brandenburg~20K1.01×
08Rheinland-Pfalz~40K1.00×
09Schleswig-Holstein~30K0.99×
10Bremen~6K0.90×
11Niedersachsen~60K0.84×
12Sachsen~30K0.81×
13Saarland~7K0.81×
14Thüringen~10K0.73×
15Mecklenburg-Vorpommern~10K0.71×
16Sachsen-Anhalt~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Finn, Germany
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finn audience
#·InterestCategoryAffinity×
01Floor cleaningHome & Garden20.00×
02Volkswagen ID.3Cars & Mobility13.59×
03Tesla Model XCars & Mobility10.06×
04Opel MokkaCars & Mobility8.67×
05BMW X1Cars & Mobility8.23×
06Family carCars & Mobility8.18×
07Hyundai TucsonCars & Mobility7.74×
08Used CarsCars & Mobility7.36×
09Volkswagen TiguanCars & Mobility6.63×
10Škoda KodiaqCars & Mobility6.62×
11DFB-PokalSports5.24×
12Vehicle insuranceCars & Mobility5.15×
13Used carCars & Mobility4.93×
14Automobile repair shopCars & Mobility4.82×
15Photovoltaic systemHome & Garden4.75×
16Michael SchumacherSports4.65×
17Plug-in hybridCars & Mobility4.50×
18City carCars & Mobility4.37×
19AutoScout24Cars & Mobility2.87×
20Lieferando.deFood & Beverages2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finn audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.66×
Family OrientationCONSERVATISM2.03×
Risk AppetiteTHRILL1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finn audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
Price SensitivityPREMIUM0.64×
SpiritualityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Finn's target market in Germany?

Finn's target market in Germany covers an estimated 813,768 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Finn customers?

28.4% of the Finn audience are female, 71.6% are male, with an average age of 36.2 years.

03

Which brands do Finn fans like most?

Finn fans show strongest brand affinity for Used Cars (7.36×), Family car (8.18×), and Used car (4.93×) over the country average.

04

Where do Finn fans live in Germany?

Finn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Finn fans also like?

Beyond Finn itself, the audience over-indexes on Family car (8.18×), Used car (4.93×), DFB-Pokal (5.24×), and Plug-in hybrid (4.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Finn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Finn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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