A data profile of the people who buy, follow and care about Funding in Spain — modelled from more than twelve digital signal sources. Funding has an estimated audience of 2,949,319 people in Spain.
Funding has an estimated audience of 2,949,319 people in Spain. 52.5% are female, 47.5% are male, average age 42.4. Top brand affinities: Gated community, Condominium, Residential area, Property finder, Consumer protection.
Top brand affinities include Gated community, Condominium, Residential area, with strongest over-indexing on Gated community (28.88× the country average).
Demographically, the Funding audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Funding fan in Spain is balanced, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Gated community.
The key figures that characterise the Funding profile in Spain.
52.5% are female, 47.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.4 |
| Estimated audience size | 2,949,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Funding audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 22.5% |
| United States | 14.6% |
| Japan | 6.5% |
The strongest cross-interests of the Funding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 67.03× | ||
| 02 | Consumer protection | Politics & Society | 43.40× | ||
| 03 | Residential area | Home & Garden | 30.93× | ||
| 04 | Gated community | Home & Garden | 28.88× | ||
| 05 | Savings bank | Business & Career | 20.00× | ||
| 06 | Property finder | Home & Garden | 19.15× | ||
| 07 | Caixa Econômica Federal | Business & Career | 9.89× | ||
| 08 | Bank account | Business & Career | 7.45× | ||
| 09 | Bangkok | Travel & Leisure | 6.59× | ||
| 10 | Real estate broker | Home & Garden | 5.52× | ||
| 11 | Modern architecture | Arts & Culture | 4.56× | ||
| 12 | Nintendo | Games | 3.80× | ||
| 13 | Apartment | Business & Career | 3.55× | ||
| 14 | Real property | Home & Garden | 3.29× | ||
| 15 | Lunch | Food & Beverages | 2.66× | ||
| 16 | Personal finance | Business & Career | 2.11× | ||
| 17 | Banking | Business & Career | 2.08× | ||
| 18 | Apple | Technology & Electronics | 1.95× | ||
| 19 | Coches.net | Cars & Mobility | 1.70× | ||
| 20 | Mexico | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Travelling | THRILL | 1.35× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Creativity | OPEN | 0.79× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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