Funding Audience in United States

Funding has an estimated audience of 8,359,557 people in United States. 42.5% are female, 57.5% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Serviced apartment, Caixa Econômica Federal, Property finder, Sneaker collecting.

The average Funding fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Serviced apartment, Caixa Econômica Federal, with strongest over-indexing on PSV Eindhoven (120.78× the country average). Demographically, the Funding audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Funding fans

Demographic split for Funding audience in United States
MetricValue
Female42.5%
Male57.5%
Average age38.5
Estimated audience size8,359,557

Audience persona

The typical Funding fan in United States is more male, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Funding in United States
RegionReachAffinity
California1,149,7881.25×
Texas735,7391.02×
Florida679,4021.2×
New York626,2311.34×
Illinois298,5481.07×
Georgia284,4831.1×
Pennsylvania283,0681.01×
North Carolina264,6181.05×
Ohio248,5320.97×
Virginia247,6761.22×
Michigan244,0901.12×
New Jersey230,5541.08×
Massachusetts201,0061.22×
Washington175,5431.05×
Maryland167,9441.17×
Tennessee159,1950.95×
Arizona156,2740.92×
Indiana156,2501.02×
South Carolina134,9481.07×
Wisconsin132,3371.05×
Missouri127,9920.95×
Colorado125,4690.95×
Minnesota122,4811.02×
Louisiana113,1171.05×
Alabama109,9360.94×
Oregon98,1581.02×
Connecticut96,5881.15×
Kentucky93,3840.89×
Oklahoma86,9380.94×
Mississippi80,2891.17×
Nevada77,2030.95×
Utah67,9180.91×
Iowa64,1050.93×
Kansas63,6990.97×
Arkansas63,1990.92×
Washington, District of Columbia37,7351.5×
Nebraska37,3570.89×
Hawaii37,1891.03×
New Mexico37,1620.89×
Idaho33,3050.79×
West Virginia30,2170.78×
Maine28,4840.95×
New Hampshire28,3110.86×
Rhode Island26,3680.99×
Delaware21,1830.92×
Montana17,8070.77×
South Dakota16,3210.84×
North Dakota14,8720.87×
Alaska13,6180.76×
Vermont13,5390.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funding audience
BrandAffinityCategory
PSV Eindhoven120.78×Sports
Serviced apartment109.58×Travel & Leisure
Caixa Econômica Federal198.86×Business & Career
Property finder11.19×Home & Garden
Sneaker collecting6.64×Fashion & Accessoires
Planet Fitness3.99×Sports
Condominium16.3×Home & Garden
Bordeaux wine20×Food & Beverages
Diaper bag5.06×Kids & Family
Residential area6.28×Home & Garden
Mortgage broker12.17×Business & Career
Zoopla60×Business & Career
Bass guitar3.41×Music & Radio
Lace wig3.2×Beauty & Wellness
Cello5.14×Music & Radio
Long hair3.43×Beauty & Wellness
AutoZone2.05×Cars & Mobility
Food storage5.96×Home & Garden
Reggaeton2.85×Music & Radio
Violin3.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funding audience
TraitClusterScore
Design AffinityPREMIUM1.58
LGBTQ+ IdentityOPEN1.54
Luxury OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.44
Career OrientationPOWER1.37
MindfulnessBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Funding
CountryShare
Brazil22.5%
United States14.6%
Japan6.5%

See Funding audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Funding have in United States?

Funding has an estimated audience of 8,359,557 people in United States, concentrated in California and Texas.

What is the gender split and age of Funding fans?

42.5% of Funding fans are female, 57.5% are male, with an average age of 38.5 years.

Which brands do Funding fans like most?

Funding fans show strongest brand affinity for PSV Eindhoven (120.78×), Serviced apartment (109.58×), and Caixa Econômica Federal (198.86×) over the country average.

Where do Funding fans live in United States?

Funding fans in United States are most concentrated in California (reach 1,149,788), Texas (reach 735,739), and Florida (reach 679,402). These three regions account for the largest share of the active audience.

What other brands do Funding fans also like?

Beyond Funding itself, the audience over-indexes on Serviced apartment (109.58×), Caixa Econômica Federal (198.86×), Property finder (11.19×), and Sneaker collecting (6.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.