Rascasse Audience Intelligence

Funding Audience in United States

A data profile of the people who buy, follow and care about Funding in United States — modelled from more than twelve digital signal sources. Funding has an estimated audience of 8,359,557 people in United States.

#2643among Topic in United States#410in Business & Career

The average Funding fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Serviced apartment, Caixa Econômica Federal, Property finder, with strongest over-indexing on Serviced apartment (122.38× the country average).

Demographically, the Funding audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Funding fan in United States is more male, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Serviced apartment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funding profile in United States.

Audience size
8.4M
in United States
Gender
42.5%♀
57.5% male
Age
38.5
average years
Country rank
#4237
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Funding fans

42.5% are female, 57.5% are male, average age 38.5.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Funding audience in United States
MetricValue
Female42.5%
Male57.5%
Average age38.5
Estimated audience size8,359,557
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Funding audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Funding audience comes from United States.

Worldwide audience distribution share by country for Funding
CountryShare
Brazil22.5%
United States14.6%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funding audience in United States is strongest.

Fig. 05

Top regions by affinity

Funding fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.35×
02New York~600K1.22×
03California~1M1.20×
04Louisiana~100K1.20×
05Mississippi~80K1.19×
06Florida~600K1.14×
07Maryland~200K1.11×
08Virginia~200K1.10×
09Massachusetts~200K1.09×
10Hawaii~40K1.09×
11Georgia~300K1.08×
12Connecticut~90K1.08×
13South Carolina~100K1.03×
14Texas~700K1.02×
15Michigan~200K1.02×
16Indiana~200K1.02×
17Pennsylvania~300K1.01×
18North Carolina~300K1.01×
19Rhode Island~30K1.01×
20New Jersey~200K1.00×
21Delaware~20K1.00×
22Illinois~300K0.99×
23Washington~200K0.99×
24Alabama~100K0.99×
25Colorado~100K0.98×
26Wisconsin~100K0.98×
27Minnesota~100K0.98×
28Nevada~80K0.98×
29Arkansas~70K0.98×
30Kansas~60K0.98×
31Oregon~90K0.97×
32Oklahoma~90K0.97×
33Missouri~100K0.96×
34North Dakota~20K0.96×
35Vermont~10K0.96×
36Tennessee~200K0.95×
37New Mexico~40K0.95×
38South Dakota~20K0.95×
39Arizona~200K0.94×
40Kentucky~100K0.94×
41Iowa~70K0.94×
42West Virginia~40K0.94×
43Maine~30K0.94×
44Alaska~20K0.92×
45Ohio~200K0.91×
46Utah~70K0.90×
47Nebraska~40K0.90×
48New Hampshire~30K0.90×
49Idaho~40K0.89×
50Montana~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Funding, United States
0.88×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funding audience
#·InterestCategoryAffinity×
01Caixa Econômica FederalBusiness & Career192.01×
02Serviced apartmentTravel & Leisure122.38×
03CondominiumHome & Garden24.59×
04Bordeaux wineFood & Beverages20.00×
05B&QShopping20.00×
06Cath KidstonFashion & Accessoires15.39×
07Mortgage brokerBusiness & Career11.67×
08Property finderHome & Garden10.39×
09Residential areaHome & Garden9.24×
10Sneaker collectingFashion & Accessoires6.12×
11Retirement planningBusiness & Career5.66×
12NintendoGames4.86×
13Retirement communityKids & Family4.14×
14CarGurusCars & Mobility3.67×
15RetirementBusiness & Career3.67×
16Golf ChannelSports2.86×
17Planet FitnessSports2.73×
18Real propertyHome & Garden2.58×
19ApartmentBusiness & Career2.36×
20Financial servicesBusiness & Career2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funding audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.73×
MindfulnessBALANCE1.50×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funding audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
TraditionCONSERVATISM0.90×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Funding have in United States?

Funding has an estimated audience of 8,359,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Funding fans?

42.5% of Funding fans are female, 57.5% are male, with an average age of 38.5 years.

03

Which brands do Funding fans like most?

Funding fans show strongest brand affinity for Serviced apartment (122.38×), Caixa Econômica Federal (192.01×), and Property finder (10.39×) over the country average.

04

Where do Funding fans live in United States?

Funding fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Funding fans also like?

Beyond Funding itself, the audience over-indexes on Caixa Econômica Federal (192.01×), Property finder (10.39×), Condominium (24.59×), and Residential area (9.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Funding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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