Funding Audience in Brazil

Funding has an estimated audience of 12,860,573 people in Brazil. 58.5% are female, 41.5% are male, average age 40.6. Top brand affinities: Business class, OLX, Drop shipping, Renovation, Sport Club do Recife.

Top brand affinities include Business class, OLX, Drop shipping, with strongest over-indexing on Business class (3.82× the country average). Demographically, the Funding audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Category: Business & Career · Type: Topic

Demographics of Funding fans

Demographic split for Funding audience in Brazil
MetricValue
Female58.5%
Male41.5%
Average age40.6
Estimated audience size12,860,573

Audience persona

The typical Funding fan in Brazil is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funding audience
BrandAffinityCategory
Business class3.82×Travel & Leisure
OLX2.85×Shopping
Drop shipping2.14×Shopping
Renovation2.12×Home & Garden
Sport Club do Recife1.73×Sports
Air travel1.62×Travel & Leisure
Real property1.64×Home & Garden
Mortgage loans2.58×Business & Career
Credit (finance)1.7×Business & Career
Mobile banking3.36×Business & Career
Electrolux1.73×Home & Garden
Luxury real estate2.09×Business & Career
Hyundai2.29×Cars & Mobility
True Detective1.97×Movies & TV
Children's clothing1.57×Fashion & Accessoires
Telegram1.64×Internet & Social Media
Sweepstakes2.1×Games
Real estate broker2.55×Home & Garden
mulheres1.51×Movies & TV
Eye shadow2.02×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funding audience
TraitClusterScore
Quality AwarenessPREMIUM2.17
Luxury OrientationPREMIUM1.85
Design AffinityPREMIUM1.53
Risk AppetiteTHRILL1.44
DIY MentalityTHRILL1.44
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Funding
CountryShare
Brazil22.5%
United States14.6%
Japan6.5%

See Funding audiences in other countries

More Business & Career audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.