A data profile of the people who buy, follow and care about Funding in Brazil — modelled from more than twelve digital signal sources. Funding has an estimated audience of 12,860,573 people in Brazil.
Funding has an estimated audience of 12,860,573 people in Brazil. 58.5% are female, 41.5% are male, average age 40.6. Top brand affinities: Real property, Instagram, OLX, Medicine, Rock music.
Top brand affinities include Real property, Instagram, OLX, with strongest over-indexing on Real property (2.51× the country average).
Demographically, the Funding audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.
The typical Funding fan in Brazil is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Funding profile in Brazil.
58.5% are female, 41.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 40.6 |
| Estimated audience size | 12,860,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Funding audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 22.5% |
| United States | 14.6% |
| Japan | 6.5% |
The strongest cross-interests of the Funding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 3.07× | ||
| 02 | Mortgage loans | Business & Career | 2.74× | ||
| 03 | Real property | Home & Garden | 2.51× | ||
| 04 | Hatchback | Cars & Mobility | 2.45× | ||
| 05 | OLX | Shopping | 2.33× | ||
| 06 | Business class | Travel & Leisure | 2.13× | ||
| 07 | True Detective | Movies & TV | 1.97× | ||
| 08 | Sweepstakes | Games | 1.93× | ||
| 09 | Hyundai | Cars & Mobility | 1.83× | ||
| 10 | Renovation | Home & Garden | 1.73× | ||
| 11 | Luxury real estate | Business & Career | 1.62× | ||
| 12 | Internet & Social Media | 1.60× | |||
| 13 | Medicine | Business & Career | 1.60× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 15 | Rock music | Music & Radio | 1.55× | ||
| 16 | WebMotors | Cars & Mobility | 1.55× | ||
| 17 | Pop music | Music & Radio | 1.54× | ||
| 18 | Credit (finance) | Business & Career | 1.53× | ||
| 19 | Furniture | Home & Garden | 1.51× | ||
| 20 | Hip hop music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| DIY Mentality | THRILL | 1.61× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Tradition | CONSERVATISM | 0.71× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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