Tenerife Audience in Germany
A data profile of the people who buy, follow and care about Tenerife in Germany — modelled from more than twelve digital signal sources. Tenerife has an estimated audience of 837,734 people in Germany.
The average Tenerife fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gran Canaria, Palma, Majorca, Airbnb, with strongest over-indexing on Gran Canaria (11.57× the country average).
Demographically, the Tenerife audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tenerife fan in Germany is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Gran Canaria.
At a glance
The key figures that characterise the Tenerife profile in Germany.
Search interest · 12-month trend
Demographics of Tenerife fans
59.8% are female, 40.2% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.9 |
| Estimated audience size | 837,734 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 27% |
Geography
Where the Tenerife audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.13× | |
| 02 | Baden-Württemberg | ~100K | 1.12× | |
| 03 | Hessen | ~70K | 1.12× | |
| 04 | Hamburg | ~20K | 1.10× | |
| 05 | Rheinland-Pfalz | ~50K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.07× | |
| 07 | Sachsen | ~40K | 1.05× | |
| 08 | Schleswig-Holstein | ~30K | 1.03× | |
| 09 | Niedersachsen | ~80K | 1.01× | |
| 10 | Berlin | ~40K | 1.00× | |
| 11 | Brandenburg | ~20K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.94× | |
| 13 | Thüringen | ~20K | 0.93× | |
| 14 | Saarland | ~9K | 0.89× | |
| 15 | Sachsen-Anhalt | ~20K | 0.86× | |
| 16 | Bremen | ~6K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tenerife audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gran Canaria | Travel & Leisure | 11.57× | ||
| 02 | Palma, Majorca | Travel & Leisure | 11.21× | ||
| 03 | Bed and breakfast | Travel & Leisure | 8.51× | ||
| 04 | Majorca | Travel & Leisure | 5.14× | ||
| 05 | Ecotourism | Business & Career | 4.70× | ||
| 06 | Croatia | Travel & Leisure | 4.57× | ||
| 07 | Trivago | Travel & Leisure | 3.93× | ||
| 08 | Spain | Travel & Leisure | 3.75× | ||
| 09 | Skyscanner | Travel & Leisure | 3.60× | ||
| 10 | Sea | Travel & Leisure | 3.56× | ||
| 11 | Ski resort | Travel & Leisure | 3.49× | ||
| 12 | Landscape photography | Technology & Electronics | 3.15× | ||
| 13 | Dog walking | Pets & Animals | 2.97× | ||
| 14 | Airbnb | Travel & Leisure | 2.90× | ||
| 15 | Booking.com | Travel & Leisure | 2.71× | ||
| 16 | Home construction | Home & Garden | 2.53× | ||
| 17 | Ryanair | Travel & Leisure | 2.36× | ||
| 18 | TikTok | Internet & Social Media | 1.95× | ||
| 19 | FIFA World Cup | Sports | 1.64× | ||
| 20 | Reading | Literature | 1.61× |
Personality of the Tenerife audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.57× | |
| Individualism | JOY | 2.11× | |
| Mindfulness | BALANCE | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.87× |
Frequently asked questions
How many fans does Tenerife have in Germany?
Tenerife has an estimated audience of 837,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tenerife fans?
59.8% of Tenerife fans are female, 40.2% are male, with an average age of 43.9 years.
Which brands do Tenerife fans like most?
Tenerife fans show strongest brand affinity for Gran Canaria (11.57×), Palma, Majorca (11.21×), and Airbnb (2.9×) over the country average.
Where do Tenerife fans live in Germany?
Tenerife fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Tenerife fans also like?
Beyond Tenerife itself, the audience over-indexes on Palma, Majorca (11.21×), Airbnb (2.9×), Ecotourism (4.7×), and TikTok (1.95×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Tenerife audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tenerife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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