Tenerife Audience in Germany
Tenerife has an estimated audience of 837,734 people in Germany. 59.8% are female, 40.2% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gran Canaria, Palma, Majorca, Airbnb, Ecotourism, TikTok.
The average Tenerife fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gran Canaria, Palma, Majorca, Airbnb, with strongest over-indexing on Gran Canaria (11.57× the country average). Demographically, the Tenerife audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Tenerife fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.9 |
| Estimated audience size | 837,734 |
Audience persona
The typical Tenerife fan in Germany is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Gran Canaria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,718 | 1.12× |
| Bayern | 152,865 | 1.14× |
| Baden-Württemberg | 129,330 | 1.13× |
| Niedersachsen | 83,453 | 1.03× |
| Hessen | 71,783 | 1.12× |
| Rheinland-Pfalz | 45,958 | 1.09× |
| Sachsen | 43,532 | 1.06× |
| Berlin | 34,854 | 0.93× |
| Schleswig-Holstein | 31,282 | 1.04× |
| Brandenburg | 23,940 | 0.92× |
| Hamburg | 21,079 | 1.11× |
| Thüringen | 18,779 | 0.88× |
| Sachsen-Anhalt | 18,281 | 0.84× |
| Mecklenburg-Vorpommern | 14,428 | 0.9× |
| Saarland | 9,003 | 0.88× |
| Bremen | 5,746 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gran Canaria | 11.57× | Travel & Leisure |
| Palma, Majorca | 11.21× | Travel & Leisure |
| Airbnb | 2.9× | Travel & Leisure |
| Ecotourism | 4.7× | Business & Career |
| TikTok | 1.95× | Internet & Social Media |
| Reading | 1.61× | Literature |
| Trivago | 3.93× | Travel & Leisure |
| Croatia | 4.57× | Travel & Leisure |
| Sea | 3.56× | Travel & Leisure |
| Majorca | 5.14× | Travel & Leisure |
| Dog walking | 2.97× | Pets & Animals |
| Landscape photography | 3.15× | Technology & Electronics |
| Ryanair | 2.36× | Travel & Leisure |
| Ski resort | 3.49× | Travel & Leisure |
| Spain | 3.75× | Travel & Leisure |
| Home construction | 2.53× | Home & Garden |
| Bed and breakfast | 8.51× | Travel & Leisure |
| Skyscanner | 3.6× | Travel & Leisure |
| Booking.com | 2.71× | Travel & Leisure |
| Lodging | 3.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.99 |
| Quality Awareness | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.45 |
| Sports Activity | POWER | 1.44 |
| Indulgence | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.8% |
| United Kingdom | 15.1% |
| Italy | 9.1% |
See Tenerife audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Tenerife have in Germany?
Tenerife has an estimated audience of 837,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tenerife fans?
59.8% of Tenerife fans are female, 40.2% are male, with an average age of 43.9 years.
Which brands do Tenerife fans like most?
Tenerife fans show strongest brand affinity for Gran Canaria (11.57×), Palma, Majorca (11.21×), and Airbnb (2.9×) over the country average.
Where do Tenerife fans live in Germany?
Tenerife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,718), Bayern (reach 152,865), and Baden-Württemberg (reach 129,330). These three regions account for the largest share of the active audience.
What other brands do Tenerife fans also like?
Beyond Tenerife itself, the audience over-indexes on Palma, Majorca (11.21×), Airbnb (2.9×), Ecotourism (4.7×), and TikTok (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tenerife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.