A data profile of the people who buy, follow and care about Tenerife in Spain — modelled from more than twelve digital signal sources. Tenerife has an estimated audience of 3,202,562 people in Spain.
The average Tenerife fan in Spain is 45.6 years old, more female, and lives primarily in Canary Islands.
The audience is concentrated in Canary Islands, Andalusia, Catalonia.
Top brand affinities include Gran Canaria, Santa Cruz de Tenerife, UD Las Palmas, with strongest over-indexing on Gran Canaria (2.62× the country average).
Demographically, the Tenerife audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tenerife fan in Spain is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Gran Canaria.
The key figures that characterise the Tenerife profile in Spain.
57.9% are female, 42.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.6 |
| Estimated audience size | 3,202,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Tenerife audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 22.7% |
| United Kingdom | 15.0% |
| Italy | 9.0% |
Where the Tenerife audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~1M | 7.76× | |
| 02 | Andalusia | ~500K | 0.76× | |
| 03 | Community of Madrid | ~400K | 0.70× | |
| 04 | Basque Autonomous Country | ~80K | 0.68× | |
| 05 | Catalonia | ~400K | 0.65× | |
| 06 | Galicia | ~100K | 0.64× | |
| 07 | Comunidad Valenciana | ~200K | 0.61× | |
| 08 | Balearic Islands | ~50K | 0.60× | |
| 09 | Navarre | ~20K | 0.58× | |
| 10 | Castile and León | ~80K | 0.56× | |
| 11 | La Rioja | ~10K | 0.56× | |
| 12 | Castilla-La Mancha | ~70K | 0.55× | |
| 13 | Aragon | ~50K | 0.54× | |
| 14 | Extremadura | ~40K | 0.54× | |
| 15 | Region of Murcia | ~60K | 0.53× | |
| 16 | Cantabria | ~20K | 0.50× | |
| 17 | Principality of Asturias | ~40K | 0.48× |
The strongest cross-interests of the Tenerife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agritourism | Travel & Leisure | 3.77× | ||
| 02 | Santa Cruz de Tenerife | Travel & Leisure | 3.42× | ||
| 03 | UD Las Palmas | Sports | 2.75× | ||
| 04 | Las Palmas | Travel & Leisure | 2.65× | ||
| 05 | Gran Canaria | Travel & Leisure | 2.62× | ||
| 06 | Fred. Olsen & Co. | Cars & Mobility | 2.56× | ||
| 07 | Archipelago | Travel & Leisure | 2.49× | ||
| 08 | Lanzarote | Travel & Leisure | 2.48× | ||
| 09 | Fuerteventura | Travel & Leisure | 2.40× | ||
| 10 | Playa del Carmen | Travel & Leisure | 2.19× | ||
| 11 | Hard Rock Cafe | Food & Beverages | 2.04× | ||
| 12 | Spring break | Travel & Leisure | 2.00× | ||
| 13 | North Africa | Travel & Leisure | 1.91× | ||
| 14 | Mediterraneo | Movies & TV | 1.64× | ||
| 15 | Package tour | Travel & Leisure | 1.64× | ||
| 16 | Riviera Maya | Travel & Leisure | 1.64× | ||
| 17 | Videography | Internet & Social Media | 1.61× | ||
| 18 | Morocco | Travel & Leisure | 1.59× | ||
| 19 | Documentary photography | Technology & Electronics | 1.57× | ||
| 20 | Belén Esteban | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.97× | |
| Spirituality | BALANCE | 0.94× | |
| Individualism | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.65× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Early Adopter Mentality | POWER | 0.67× |
Tenerife has an estimated audience of 3,202,562 people in Spain, concentrated in Canary Islands and Andalusia.
57.9% of Tenerife fans are female, 42.1% are male, with an average age of 45.6 years.
Tenerife fans show strongest brand affinity for Gran Canaria (2.62×), Santa Cruz de Tenerife (3.42×), and UD Las Palmas (2.75×) over the country average.
Tenerife fans in Spain are most concentrated in Canary Islands (reach ~1M), Andalusia (reach ~500K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tenerife itself, the audience over-indexes on Santa Cruz de Tenerife (3.42×), UD Las Palmas (2.75×), Fred. Olsen & Co. (2.56×), and Las Palmas (2.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tenerife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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