A data profile of the people who buy, follow and care about North Africa in Spain — modelled from more than twelve digital signal sources. North Africa has an estimated audience of 2,149,812 people in Spain.
North Africa has an estimated audience of 2,149,812 people in Spain. 51.1% are female, 48.9% are male, average age 44.4. Top brand affinities: WhatsApp, Iberia (airline), Satire, Lebanon, Distilled beverage.
Top brand affinities include WhatsApp, Iberia (airline), Satire, with strongest over-indexing on WhatsApp (3.34× the country average).
Demographically, the North Africa audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical North Africa fan in Spain is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the North Africa profile in Spain.
51.1% are female, 48.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.4 |
| Estimated audience size | 2,149,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide North Africa audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.0% |
| Saudi Arabia | 7.6% |
| Egypt | 6.1% |
The strongest cross-interests of the North Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lebanon | Travel & Leisure | 11.18× | ||
| 02 | Algeria | Travel & Leisure | 6.55× | ||
| 03 | Tunisia | Travel & Leisure | 6.11× | ||
| 04 | Satire | Literature | 6.08× | ||
| 05 | Museo del Prado | Arts & Culture | 4.85× | ||
| 06 | Betfair | Games | 4.68× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 4.05× | ||
| 08 | Refrigerator | Home & Garden | 3.73× | ||
| 09 | Internet & Social Media | 3.34× | |||
| 10 | Volunteering | Politics & Society | 3.11× | ||
| 11 | Iberia (airline) | Travel & Leisure | 3.10× | ||
| 12 | Distilled beverage | Food & Beverages | 2.96× | ||
| 13 | Dentistry | Business & Career | 2.79× | ||
| 14 | Badoo | Internet & Social Media | 2.27× | ||
| 15 | Mango | Shopping | 2.07× | ||
| 16 | IBEX 35 | Business & Career | 1.97× | ||
| 17 | Caixabank | Business & Career | 1.89× | ||
| 18 | Bankinter | Business & Career | 1.80× | ||
| 19 | Banco Sabadell | Business & Career | 1.75× | ||
| 20 | Canada | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Spirituality | BALANCE | 1.66× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| DIY Mentality | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for North Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.