A data profile of the people who buy, follow and care about North Africa in France — modelled from more than twelve digital signal sources. North Africa has an estimated audience of 3,421,702 people in France.
North Africa has an estimated audience of 3,421,702 people in France. 50.1% are female, 49.9% are male, average age 40.6. Top brand affinities: Love & Sex, Dentistry, Broadcasting of sports events, Kitchen garden, Christmas Gift.
Top brand affinities include Love & Sex, Dentistry, Broadcasting of sports events, with strongest over-indexing on Love & Sex (197.61× the country average).
Demographically, the North Africa audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical North Africa fan in France is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Love & Sex.
The key figures that characterise the North Africa profile in France.
50.1% are female, 49.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.6 |
| Estimated audience size | 3,421,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide North Africa audience comes from France.
| Country | Share |
|---|---|
| United States | 10.0% |
| Saudi Arabia | 7.6% |
| Egypt | 6.1% |
The strongest cross-interests of the North Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 197.61× | ||
| 02 | Selfridges | Shopping | 154.93× | ||
| 03 | Dentistry | Business & Career | 26.25× | ||
| 04 | Girl power | Politics & Society | 22.34× | ||
| 05 | Broadcasting of sports events | Movies & TV | 21.52× | ||
| 06 | Red Sea | Travel & Leisure | 19.39× | ||
| 07 | Christmas Gift | Kids & Family | 18.82× | ||
| 08 | Modanisa | Fashion & Accessoires | 16.57× | ||
| 09 | Raincoat | Fashion & Accessoires | 16.29× | ||
| 10 | Christmas tree | Kids & Family | 16.01× | ||
| 11 | Zoom lens | Technology & Electronics | 13.42× | ||
| 12 | Kitchen garden | Home & Garden | 12.89× | ||
| 13 | New Testament | Politics & Society | 8.99× | ||
| 14 | Hormone | Health | 8.37× | ||
| 15 | Air Arabia | Travel & Leisure | 8.20× | ||
| 16 | LBC | Music & Radio | 7.35× | ||
| 17 | Improvisation | Music & Radio | 7.04× | ||
| 18 | Lebanon | Travel & Leisure | 6.51× | ||
| 19 | Tunisia | Travel & Leisure | 4.16× | ||
| 20 | Morocco | Travel & Leisure | 2.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.76× | |
| Mindfulness | BALANCE | 1.64× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for North Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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