Rascasse Audience Intelligence

North Africa Audience in Germany

A data profile of the people who buy, follow and care about North Africa in Germany — modelled from more than twelve digital signal sources. North Africa has an estimated audience of 1,730,833 people in Germany.

#40among Region in Germany#251among POI in Germany#312in Travel & Leisure

The average North Africa fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Al Ahly SC, Maghreb, Rosario Dawson, with strongest over-indexing on Al Ahly SC (18.47× the country average).

Demographically, the North Africa audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical North Africa fan in Germany is balanced, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Al Ahly SC.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Africa profile in Germany.

Audience size
1.7M
in Germany
Gender
45.0%♀
55.0% male
Age
37.7
average years
Country rank
#3889
POI in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Africa fans

45.0% are female, 55.0% are male, average age 37.7.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for North Africa audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age37.7
Estimated audience size1,730,833
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the North Africa audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

2.3%

of the worldwide North Africa audience comes from Germany.

Worldwide audience distribution share by country for North Africa
CountryShare
United States10.0%
Saudi Arabia7.6%
Egypt6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Africa audience in Germany is strongest.

Fig. 05

Top regions by affinity

North Africa fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.10×
02Berlin~90K1.10×
03Hamburg~40K1.09×
04Bremen~20K1.07×
05Hessen~100K1.06×
06Thüringen~50K1.06×
07Sachsen~80K0.99×
08Niedersachsen~200K0.98×
09Schleswig-Holstein~60K0.98×
10Bayern~300K0.97×
11Mecklenburg-Vorpommern~30K0.97×
12Sachsen-Anhalt~40K0.96×
13Baden-Württemberg~200K0.95×
14Rheinland-Pfalz~80K0.95×
15Saarland~20K0.95×
16Brandenburg~50K0.94×
Fig. 06

Affinity by region

Affinity by region — North Africa, Germany
0.94×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Africa audience
#·InterestCategoryAffinity×
01Al Ahly SCSports18.47×
02Rosario DawsonMovies & TV18.47×
03MaghrebTravel & Leisure15.81×
04Jennifer Love HewittMovies & TV12.37×
05Egypt national football teamSports10.07×
06Al JazeeraMovies & TV8.20×
07AlgeriaTravel & Leisure7.61×
08QatarTravel & Leisure7.56×
09TunisiaTravel & Leisure7.33×
10LebanonTravel & Leisure6.37×
11Country rapMusic & Radio4.77×
12BeirutTravel & Leisure4.58×
13German languagePolitics & Society2.49×
14VacationsTravel & Leisure2.45×
15Netto Marken-DiscountShopping2.12×
16DessertsFood & Beverages2.09×
17TagesschauMovies & TV1.96×
18NatureHome & Garden1.86×
19AldiShopping1.79×
20WhatsAppInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Africa audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
Convenience OrientationPREMIUM1.47×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Africa audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
DIY MentalityTHRILL0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Africa have in Germany?

North Africa has an estimated audience of 1,730,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of North Africa fans?

45.0% of North Africa fans are female, 55.0% are male, with an average age of 37.7 years.

03

Which brands do North Africa fans like most?

North Africa fans show strongest brand affinity for Al Ahly SC (18.47×), Maghreb (15.81×), and Rosario Dawson (18.47×) over the country average.

04

Where do North Africa fans live in Germany?

North Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do North Africa fans also like?

Beyond North Africa itself, the audience over-indexes on Maghreb (15.81×), Rosario Dawson (18.47×), Jennifer Love Hewitt (12.37×), and Qatar (7.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See North Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for North Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →