North Africa Audience in Germany
North Africa has an estimated audience of 1,730,833 people in Germany. 45.0% are female, 55.0% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Unique Gifts, Medieval fantasy, Christmas Gift, Touro College of Osteopathic Medicine.
The average North Africa fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Unique Gifts, Medieval fantasy, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the North Africa audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of North Africa fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 37.7 |
| Estimated audience size | 1,730,833 |
Audience persona
The typical North Africa fan in Germany is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,085 | 1.12× |
| Bayern | 263,559 | 0.95× |
| Baden-Württemberg | 222,482 | 0.94× |
| Niedersachsen | 163,796 | 0.97× |
| Hessen | 133,428 | 1.01× |
| Sachsen | 88,297 | 1.04× |
| Berlin | 85,258 | 1.1× |
| Rheinland-Pfalz | 77,993 | 0.9× |
| Schleswig-Holstein | 60,932 | 0.98× |
| Brandenburg | 51,319 | 0.96× |
| Thüringen | 48,889 | 1.11× |
| Sachsen-Anhalt | 43,098 | 0.96× |
| Hamburg | 42,301 | 1.08× |
| Mecklenburg-Vorpommern | 31,994 | 0.97× |
| Saarland | 18,777 | 0.88× |
| Bremen | 15,167 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.6× | Shopping |
| Medieval fantasy | 12.58× | Literature |
| Christmas Gift | 1.83× | Kids & Family |
| Touro College of Osteopathic Medicine | 19.13× | Business & Career |
| Urban horticulture | 1.83× | Home & Garden |
| Home Delivery | 2.88× | Food & Beverages |
| Therme Erding | 4.55× | Travel & Leisure |
| Birthday Gifts | 1.58× | Kids & Family |
| Elbenwald.de | 9.4× | Shopping |
| Humans (TV series) | 4.6× | Movies & TV |
| Snow White (Fables) | 1.99× | Literature |
| Gudrun Sjödén | 2.51× | Fashion & Accessoires |
| Corona (band) | 1.96× | Music & Radio |
| Esra Erol | 4.31× | Movies & TV |
| Nuts (film) | 3.37× | Movies & TV |
| Fast Five | 3.72× | Movies & TV |
| Volvo V60 | 3.37× | Cars & Mobility |
| Jeep Wagoneer | 9.33× | Cars & Mobility |
| Pro-Ject | 4.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Spirituality | BALANCE | 1.36 |
| Tradition | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.0% |
| Saudi Arabia | 7.6% |
| Egypt | 6.1% |
See North Africa audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does North Africa have in Germany?
North Africa has an estimated audience of 1,730,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of North Africa fans?
45.0% of North Africa fans are female, 55.0% are male, with an average age of 37.7 years.
Which brands do North Africa fans like most?
North Africa fans show strongest brand affinity for Stradivarius (1.97×), Unique Gifts (1.6×), and Medieval fantasy (12.58×) over the country average.
Where do North Africa fans live in Germany?
North Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,085), Bayern (reach 263,559), and Baden-Württemberg (reach 222,482). These three regions account for the largest share of the active audience.
What other brands do North Africa fans also like?
Beyond North Africa itself, the audience over-indexes on Unique Gifts (1.6×), Medieval fantasy (12.58×), Christmas Gift (1.83×), and Touro College of Osteopathic Medicine (19.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for North Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.