Rascasse Audience Intelligence

Maghreb Audience in Germany

A data profile of the people who buy, follow and care about Maghreb in Germany — modelled from more than twelve digital signal sources. Maghreb has an estimated audience of 607,215 people in Germany.

#96among Region in Germany#816among POI in Germany#779in Travel & Leisure

The average Maghreb fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sonic the Hedgehog (series), Paris Saint-Germain Féminines, Casablanca, with strongest over-indexing on Sonic the Hedgehog (series) (92.68× the country average).

Demographically, the Maghreb audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maghreb fan in Germany is more male, around 36.9 years old, with strong Travelling tendencies and a notable affinity for Sonic the Hedgehog (series).

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maghreb profile in Germany.

Audience size
607K
in Germany
Gender
42.5%♀
57.5% male
Age
36.9
average years
Country rank
#10003
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maghreb fans

42.5% are female, 57.5% are male, average age 36.9.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Maghreb audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age36.9
Estimated audience size607,215
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Maghreb audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Maghreb audience comes from Germany.

Worldwide audience distribution share by country for Maghreb
CountryShare
France13.5%
Algeria10.7%
Morocco9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maghreb audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maghreb fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.38×
02Hessen~60K1.32×
03Hamburg~20K1.21×
04Baden-Württemberg~100K1.16×
05Nordrhein-Westfalen~200K1.14×
06Bayern~100K1.12×
07Saarland~8K1.07×
08Rheinland-Pfalz~30K1.06×
09Bremen~5K1.03×
10Schleswig-Holstein~20K1.00×
11Niedersachsen~50K0.93×
12Sachsen~20K0.83×
13Thüringen~10K0.78×
14Brandenburg~10K0.76×
15Sachsen-Anhalt~10K0.73×
16Mecklenburg-Vorpommern~8K0.72×
Fig. 06

Affinity by region

Affinity by region — Maghreb, Germany
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maghreb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maghreb audience
#·InterestCategoryAffinity×
01Sonic the Hedgehog (series)Games92.68×
02Royal Air MarocTravel & Leisure38.87×
03CasablancaTravel & Leisure27.48×
04RabatTravel & Leisure23.79×
05Paris Saint-Germain FémininesSports23.01×
06BahrainTravel & Leisure22.11×
07Abu DhabiTravel & Leisure20.50×
08AlgeriaTravel & Leisure18.82×
09North AfricaTravel & Leisure15.81×
10SudanTravel & Leisure15.46×
11TunisiaTravel & Leisure14.86×
12Feminine hygieneHealth14.22×
13OmanTravel & Leisure12.07×
14Arab worldTravel & Leisure11.21×
15Middle EastTravel & Leisure10.41×
16BeirutTravel & Leisure9.54×
17Creative IdeasHome & Garden9.09×
18MoroccoTravel & Leisure8.62×
19AleppoTravel & Leisure8.33×
20DamascusTravel & Leisure8.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maghreb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maghreb audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.60×
Price SensitivityPREMIUM1.42×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maghreb audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
TraditionCONSERVATISM0.88×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maghreb have in Germany?

Maghreb has an estimated audience of 607,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maghreb fans?

42.5% of Maghreb fans are female, 57.5% are male, with an average age of 36.9 years.

03

Which brands do Maghreb fans like most?

Maghreb fans show strongest brand affinity for Sonic the Hedgehog (series) (92.68×), Paris Saint-Germain Féminines (23.01×), and Casablanca (27.48×) over the country average.

04

Where do Maghreb fans live in Germany?

Maghreb fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maghreb fans also like?

Beyond Maghreb itself, the audience over-indexes on Paris Saint-Germain Féminines (23.01×), Casablanca (27.48×), Algeria (18.82×), and North Africa (15.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Maghreb audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maghreb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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