Maghreb Audience in Germany
Maghreb has an estimated audience of 607,215 people in Germany. 42.5% are female, 57.5% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sonic the Hedgehog (series), Paris Saint-Germain Féminines, Casablanca, Algeria, North Africa.
The average Maghreb fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sonic the Hedgehog (series), Paris Saint-Germain Féminines, Casablanca, with strongest over-indexing on Sonic the Hedgehog (series) (92.68× the country average). Demographically, the Maghreb audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Maghreb fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 36.9 |
| Estimated audience size | 607,215 |
Audience persona
The typical Maghreb fan in Germany is more male, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Sonic the Hedgehog (series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,319 | 1.15× |
| Bayern | 109,453 | 1.12× |
| Baden-Württemberg | 100,176 | 1.21× |
| Hessen | 61,331 | 1.33× |
| Niedersachsen | 55,136 | 0.93× |
| Berlin | 38,407 | 1.41× |
| Rheinland-Pfalz | 33,094 | 1.09× |
| Sachsen | 23,861 | 0.8× |
| Schleswig-Holstein | 22,098 | 1.01× |
| Hamburg | 16,993 | 1.24× |
| Brandenburg | 13,428 | 0.71× |
| Thüringen | 10,878 | 0.7× |
| Sachsen-Anhalt | 9,673 | 0.61× |
| Saarland | 8,146 | 1.09× |
| Mecklenburg-Vorpommern | 6,665 | 0.57× |
| Bremen | 5,240 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sonic the Hedgehog (series) | 92.68× | Games |
| Paris Saint-Germain Féminines | 23.01× | Sports |
| Casablanca | 27.48× | Travel & Leisure |
| Algeria | 18.82× | Travel & Leisure |
| North Africa | 15.81× | Travel & Leisure |
| Rabat | 23.79× | Travel & Leisure |
| Feminine hygiene | 14.22× | Health |
| Tunisia | 14.86× | Travel & Leisure |
| Middle East | 10.41× | Travel & Leisure |
| Abu Dhabi | 20.5× | Travel & Leisure |
| Bahrain | 22.11× | Travel & Leisure |
| Beirut | 9.54× | Travel & Leisure |
| Royal Air Maroc | 38.87× | Travel & Leisure |
| Damascus | 8.07× | Travel & Leisure |
| Arab world | 11.21× | Travel & Leisure |
| Sudan | 15.46× | Travel & Leisure |
| Morocco | 8.62× | Travel & Leisure |
| Oman | 12.07× | Travel & Leisure |
| Creative Ideas | 9.09× | Home & Garden |
| Aleppo | 8.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.25 |
| Urban Lifestyle | OPEN | 1.19 |
| Travelling | THRILL | 1.12 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 13.5% |
| Algeria | 10.7% |
| Morocco | 9.4% |
See Maghreb audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Maghreb have in Germany?
Maghreb has an estimated audience of 607,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maghreb fans?
42.5% of Maghreb fans are female, 57.5% are male, with an average age of 36.9 years.
Which brands do Maghreb fans like most?
Maghreb fans show strongest brand affinity for Sonic the Hedgehog (series) (92.68×), Paris Saint-Germain Féminines (23.01×), and Casablanca (27.48×) over the country average.
Where do Maghreb fans live in Germany?
Maghreb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,319), Bayern (reach 109,453), and Baden-Württemberg (reach 100,176). These three regions account for the largest share of the active audience.
What other brands do Maghreb fans also like?
Beyond Maghreb itself, the audience over-indexes on Paris Saint-Germain Féminines (23.01×), Casablanca (27.48×), Algeria (18.82×), and North Africa (15.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maghreb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.