Middle East Audience in Germany
Middle East has an estimated audience of 2,872,731 people in Germany. 42.6% are female, 57.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Therme Erding, CAC 40, Stradivarius, Home Delivery, Kodi (software).
The average Middle East fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Therme Erding, CAC 40, Stradivarius, with strongest over-indexing on Therme Erding (6.34× the country average). Demographically, the Middle East audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Middle East fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 38.6 |
| Estimated audience size | 2,872,731 |
Audience persona
The typical Middle East fan in Germany is more male, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 762,570 | 1.21× |
| Bayern | 493,614 | 1.07× |
| Baden-Württemberg | 408,774 | 1.04× |
| Hessen | 407,434 | 1.86× |
| Niedersachsen | 243,814 | 0.87× |
| Berlin | 232,688 | 1.81× |
| Rheinland-Pfalz | 144,302 | 1× |
| Hamburg | 97,556 | 1.5× |
| Sachsen | 87,360 | 0.62× |
| Schleswig-Holstein | 84,235 | 0.82× |
| Brandenburg | 51,985 | 0.58× |
| Thüringen | 41,832 | 0.57× |
| Bremen | 34,011 | 1.38× |
| Sachsen-Anhalt | 33,390 | 0.45× |
| Saarland | 28,043 | 0.79× |
| Mecklenburg-Vorpommern | 22,133 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 6.34× | Travel & Leisure |
| CAC 40 | 1.8× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Home Delivery | 2.94× | Food & Beverages |
| Kodi (software) | 2.94× | Technology & Electronics |
| Medieval fantasy | 10.35× | Literature |
| Humans (TV series) | 4.08× | Movies & TV |
| Jeep Wagoneer | 9.33× | Cars & Mobility |
| Elbenwald.de | 7.22× | Shopping |
| Volvo V60 | 3.14× | Cars & Mobility |
| Preacher (comics) | 4.47× | Literature |
| Fast Five | 3.3× | Movies & TV |
| Esra Erol | 3.49× | Movies & TV |
| Gudrun Sjödén | 1.94× | Fashion & Accessoires |
| Video izle | 2.06× | |
| Jaguar F-Pace | 3.68× | Cars & Mobility |
| Euphonium | 6.14× | Music & Radio |
| Faculty of Medicine, Chulalongkorn University | 7.2× | Business & Career |
| Molly Hatchet | 6.82× | Music & Radio |
| Bank account | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.27 |
| Indulgence | JOY | 1.26 |
| Price Sensitivity | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.17 |
| Patriotism | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Saudi Arabia | 8.2% |
| United Arab Emirates | 4.7% |
See Middle East audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Middle East have in Germany?
Middle East has an estimated audience of 2,872,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Middle East fans?
42.6% of Middle East fans are female, 57.4% are male, with an average age of 38.6 years.
Which brands do Middle East fans like most?
Middle East fans show strongest brand affinity for Therme Erding (6.34×), CAC 40 (1.8×), and Stradivarius (1.97×) over the country average.
Where do Middle East fans live in Germany?
Middle East fans in Germany are most concentrated in Nordrhein-Westfalen (reach 762,570), Bayern (reach 493,614), and Baden-Württemberg (reach 408,774). These three regions account for the largest share of the active audience.
What other brands do Middle East fans also like?
Beyond Middle East itself, the audience over-indexes on CAC 40 (1.8×), Stradivarius (1.97×), Home Delivery (2.94×), and Kodi (software) (2.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Middle East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.