Middle East Audience in Germany
A data profile of the people who buy, follow and care about Middle East in Germany — modelled from more than twelve digital signal sources. Middle East has an estimated audience of 2,872,731 people in Germany.
The average Middle East fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pixum, Lebanon, Qatar, with strongest over-indexing on Pixum (19.84× the country average).
Demographically, the Middle East audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Middle East fan in Germany is more male, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Pixum.
At a glance
The key figures that characterise the Middle East profile in Germany.
Search interest · 12-month trend
Demographics of Middle East fans
42.6% are female, 57.4% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 38.6 |
| Estimated audience size | 2,872,731 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Middle East audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.5% |
| Saudi Arabia | 8.2% |
| United Arab Emirates | 4.7% |
Geography
Where the Middle East audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.74× | |
| 02 | Hessen | ~400K | 1.71× | |
| 03 | Hamburg | ~90K | 1.38× | |
| 04 | Bremen | ~30K | 1.29× | |
| 05 | Nordrhein-Westfalen | ~700K | 1.15× | |
| 06 | Bayern | ~500K | 1.07× | |
| 07 | Baden-Württemberg | ~400K | 1.07× | |
| 08 | Rheinland-Pfalz | ~100K | 1.02× | |
| 09 | Niedersachsen | ~300K | 0.90× | |
| 10 | Schleswig-Holstein | ~90K | 0.89× | |
| 11 | Saarland | ~30K | 0.87× | |
| 12 | Sachsen | ~100K | 0.71× | |
| 13 | Thüringen | ~50K | 0.71× | |
| 14 | Brandenburg | ~60K | 0.70× | |
| 15 | Sachsen-Anhalt | ~50K | 0.63× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Middle East audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pixum | Technology & Electronics | 19.84× | ||
| 02 | Al Ahly SC | Sports | 12.15× | ||
| 03 | Gaza Strip | Travel & Leisure | 11.99× | ||
| 04 | Maghreb | Travel & Leisure | 10.41× | ||
| 05 | Lebanon | Travel & Leisure | 9.45× | ||
| 06 | Erbil | Travel & Leisure | 9.30× | ||
| 07 | Qatar | Travel & Leisure | 8.14× | ||
| 08 | Al Jazeera | Movies & TV | 8.07× | ||
| 09 | Hürriyet | News | 7.62× | ||
| 10 | Beirut | Travel & Leisure | 5.81× | ||
| 11 | Trabzonspor | Sports | 4.36× | ||
| 12 | Pillow | Home & Garden | 4.31× | ||
| 13 | Fenerbahçe S.K. | Sports | 4.02× | ||
| 14 | Süper Lig | Sports | 3.98× | ||
| 15 | Greece | Travel & Leisure | 3.24× | ||
| 16 | SunExpress | Travel & Leisure | 2.84× | ||
| 17 | German language | Politics & Society | 2.68× | ||
| 18 | Tattoos | Fashion & Accessoires | 2.23× | ||
| 19 | Internet & Social Media | 1.88× | |||
| 20 | Aldi | Shopping | 1.71× |
Personality of the Middle East audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.83× | |
| Patriotism | CONSERVATISM | 1.41× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| DIY Mentality | THRILL | 0.90× | |
| Creativity | OPEN | 0.91× |
Frequently asked questions
How many fans does Middle East have in Germany?
Middle East has an estimated audience of 2,872,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Middle East fans?
42.6% of Middle East fans are female, 57.4% are male, with an average age of 38.6 years.
Which brands do Middle East fans like most?
Middle East fans show strongest brand affinity for Pixum (19.84×), Lebanon (9.45×), and Qatar (8.14×) over the country average.
Where do Middle East fans live in Germany?
Middle East fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Middle East fans also like?
Beyond Middle East itself, the audience over-indexes on Lebanon (9.45×), Qatar (8.14×), Gaza Strip (11.99×), and Al Ahly SC (12.15×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Middle East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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