Middle East Audience in United States

Middle East logo

Middle East has an estimated audience of 13,120,417 people in United States. 51.8% are female, 48.2% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Jeep Wagoneer, Regional styles of Mexican music, Governor of Michigan, Goop, Wok.

The average Middle East fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeep Wagoneer, Regional styles of Mexican music, Governor of Michigan, with strongest over-indexing on Jeep Wagoneer (15.24× the country average). Demographically, the Middle East audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Middle East fans

Demographic split for Middle East audience in United States
MetricValue
Female51.8%
Male48.2%
Average age42.5
Estimated audience size13,120,417

Audience persona

The typical Middle East fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for Middle East in United States
RegionReachAffinity
California1,805,2561.25×
Texas1,252,8351.11×
New York1,009,3961.38×
Florida864,3970.97×
Illinois495,1901.13×
Michigan437,0431.27×
Pennsylvania431,0760.98×
Georgia419,1171.04×
Virginia403,1241.26×
Massachusetts389,2651.51×
North Carolina376,4770.95×
New Jersey374,3611.12×
Ohio359,9190.89×
Washington317,1081.2×
Maryland297,0571.32×
Arizona269,2901.01×
Tennessee219,8670.84×
Indiana219,5240.92×
Minnesota209,2471.11×
Missouri205,1560.97×
Colorado200,9260.97×
Wisconsin177,0190.9×
South Carolina160,2580.81×
Oregon151,1521.01×
Alabama144,2200.79×
Connecticut143,0031.09×
Kentucky130,6090.79×
Oklahoma129,9880.89×
Louisiana128,2490.76×
Utah111,7800.95×
Nevada111,3910.88×
Iowa95,3370.88×
Kansas92,6530.9×
Washington, District of Columbia91,7972.33×
Arkansas80,1890.74×
Mississippi76,6010.71×
Nebraska58,2580.89×
Hawaii57,7421.02×
New Hampshire57,4381.11×
Idaho55,4080.84×
New Mexico53,4270.81×
Maine46,8281×
West Virginia45,7640.75×
Rhode Island40,7510.98×
Montana31,0450.85×
Alaska28,2321.01×
Delaware27,4030.76×
South Dakota24,0530.79×
Vermont23,3691.01×
North Dakota22,6470.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Middle East audience
BrandAffinityCategory
Jeep Wagoneer15.24×Cars & Mobility
Regional styles of Mexican music7.04×Music & Radio
Governor of Michigan15.75×Politics & Society
Goop10.93×Internet & Social Media
Wok13.24×Food & Beverages
Hibachi13.33×Food & Beverages
Google Home10.81×Technology & Electronics
Grinch6.6×Movies & TV
Vocal harmony7.19×Music & Radio
headspace13.49×Health
Cherish (group)15.67×Music & Radio
Grace Slick12.37×Music & Radio
El Paso County, Colorado17.66×Travel & Leisure
Fairy godmother9.53×Literature
Urban Outfitters2.32×Shopping
Hipster11.79×Politics & Society
Elsword18.67×Games
TV Fanatic11.87×Movies & TV
Ira Glass18.17×Music & Radio
Product design2.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Middle East audience
TraitClusterScore
PatriotismCONSERVATISM2.45
SpiritualityBALANCE1.53
Community OrientationOPEN1.34
Early Adopter MentalityPOWER1.32
Need for SecurityCONSERVATISM1.32
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Middle East
CountryShare
United States11.5%
Saudi Arabia8.2%
United Arab Emirates4.7%

See Middle East audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Middle East have in United States?

Middle East has an estimated audience of 13,120,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Middle East fans?

51.8% of Middle East fans are female, 48.2% are male, with an average age of 42.5 years.

Which brands do Middle East fans like most?

Middle East fans show strongest brand affinity for Jeep Wagoneer (15.24×), Regional styles of Mexican music (7.04×), and Governor of Michigan (15.75×) over the country average.

Where do Middle East fans live in United States?

Middle East fans in United States are most concentrated in California (reach 1,805,256), Texas (reach 1,252,835), and New York (reach 1,009,396). These three regions account for the largest share of the active audience.

What other brands do Middle East fans also like?

Beyond Middle East itself, the audience over-indexes on Regional styles of Mexican music (7.04×), Governor of Michigan (15.75×), Goop (10.93×), and Wok (13.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Middle East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.