Rascasse Audience Intelligence

Middle East Audience in United States

A data profile of the people who buy, follow and care about Middle East in United States — modelled from more than twelve digital signal sources. Middle East has an estimated audience of 13,120,417 people in United States.

#55among Region in United States#157among POI in United States#243in Travel & Leisure

The average Middle East fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Red Sea, Lebanon, Israel, with strongest over-indexing on Red Sea (10.21× the country average).

Demographically, the Middle East audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Middle East fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Red Sea.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middle East profile in United States.

Audience size
13.1M
in United States
Gender
51.8%♀
48.2% male
Age
42.5
average years
Country rank
#2709
POI in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle East fans

51.8% are female, 48.2% are male, average age 42.5.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Middle East audience in United States
MetricValue
Female51.8%
Male48.2%
Average age42.5
Estimated audience size13,120,417
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Middle East audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4921%
50+29%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Middle East audience comes from United States.

Worldwide audience distribution share by country for Middle East
CountryShare
United States11.5%
Saudi Arabia8.2%
United Arab Emirates4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle East audience in United States is strongest.

Fig. 05

Top regions by affinity

Middle East fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K1.92×
02Massachusetts~400K1.40×
03Michigan~400K1.28×
04Maryland~300K1.25×
05New York~900K1.21×
06Virginia~400K1.21×
07Washington~300K1.14×
08New Hampshire~60K1.14×
09California~1.5M1.13×
10Texas~1.5M1.13×
11Minnesota~200K1.12×
12Connecticut~100K1.11×
13Illinois~500K1.10×
14Georgia~400K1.10×
15Alaska~30K1.09×
16New Jersey~400K1.08×
17Maine~50K1.07×
18Vermont~20K1.06×
19Hawaii~60K1.04×
20Oregon~200K1.00×
21Nebraska~70K1.00×
22Rhode Island~40K1.00×
23Utah~100K0.98×
24Pennsylvania~400K0.97×
25Colorado~200K0.97×
26Wisconsin~200K0.97×
27Missouri~200K0.96×
28Arizona~300K0.95×
29Indiana~200K0.95×
30Kansas~100K0.95×
31North Carolina~400K0.94×
32North Dakota~30K0.94×
33Iowa~100K0.93×
34Florida~800K0.92×
35Oklahoma~100K0.92×
36South Dakota~30K0.92×
37Montana~30K0.90×
38Ohio~400K0.89×
39South Carolina~200K0.89×
40Idaho~60K0.88×
41Delaware~30K0.87×
42New Mexico~60K0.86×
43Kentucky~100K0.85×
44Nevada~100K0.85×
45West Virginia~50K0.82×
46Tennessee~200K0.79×
47Arkansas~80K0.78×
48Alabama~100K0.77×
49Louisiana~100K0.77×
50Mississippi~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Middle East, United States
0.75×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Middle East audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Middle East audience
#·InterestCategoryAffinity×
01Red SeaTravel & Leisure10.21×
02Al JazeeraMovies & TV9.85×
03LebanonTravel & Leisure8.33×
04Orthodox JudaismPolitics & Society8.23×
05Turkish AirlinesTravel & Leisure5.79×
06Czech RepublicTravel & Leisure5.70×
07IsraelTravel & Leisure4.62×
08Mediterranean SeaTravel & Leisure3.03×
09NazarethTravel & Leisure2.68×
10United Parcel ServiceBusiness & Career2.40×
11Political scienceBusiness & Career2.28×
12FedExBusiness & Career2.08×
13Discount storesShopping1.85×
14Pizza HutFood & Beverages1.68×
15TMZInternet & Social Media1.67×
16Mortgage loansBusiness & Career1.63×
17SubwayFood & Beverages1.62×
18Shopping mallsShopping1.55×
19RadioTechnology & Electronics1.54×
20UniversityBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Middle East audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Middle East audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
SpiritualityBALANCE1.54×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Middle East audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
DIY MentalityTHRILL0.89×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Middle East have in United States?

Middle East has an estimated audience of 13,120,417 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Middle East fans?

51.8% of Middle East fans are female, 48.2% are male, with an average age of 42.5 years.

03

Which brands do Middle East fans like most?

Middle East fans show strongest brand affinity for Red Sea (10.21×), Lebanon (8.33×), and Israel (4.62×) over the country average.

04

Where do Middle East fans live in United States?

Middle East fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Middle East fans also like?

Beyond Middle East itself, the audience over-indexes on Lebanon (8.33×), Israel (4.62×), United Parcel Service (2.4×), and Pizza Hut (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Middle East audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Middle East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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