A data profile of the people who buy, follow and care about Middle East in France — modelled from more than twelve digital signal sources. Middle East has an estimated audience of 2,804,964 people in France.
Middle East has an estimated audience of 2,804,964 people in France. 51.6% are female, 48.4% are male, average age 40.4. Top brand affinities: Midi Libre, Breaking news, LBC, EBay, Lebanon.
Top brand affinities include Midi Libre, Breaking news, LBC, with strongest over-indexing on Midi Libre (5.78× the country average).
Demographically, the Middle East audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Middle East fan in France is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Midi Libre.
The key figures that characterise the Middle East profile in France.
51.6% are female, 48.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.4 |
| Estimated audience size | 2,804,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Middle East audience comes from France.
| Country | Share |
|---|---|
| United States | 11.6% |
| Saudi Arabia | 8.3% |
| United Arab Emirates | 4.8% |
The strongest cross-interests of the Middle East audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LBC | Music & Radio | 8.86× | ||
| 02 | Arabic coffee | Food & Beverages | 7.97× | ||
| 03 | Lebanon | Travel & Leisure | 6.86× | ||
| 04 | Nobel Peace Prize | Politics & Society | 6.81× | ||
| 05 | Visa Inc. | Business & Career | 6.74× | ||
| 06 | Debit card | Business & Career | 6.26× | ||
| 07 | The Voice | Movies & TV | 6.01× | ||
| 08 | Midi Libre | News | 5.78× | ||
| 09 | Breaking news | Movies & TV | 4.02× | ||
| 10 | Tunisia | Travel & Leisure | 3.90× | ||
| 11 | Retail banking | Business & Career | 3.23× | ||
| 12 | Algeria | Travel & Leisure | 2.78× | ||
| 13 | Corse Matin | News | 2.74× | ||
| 14 | Instant messaging | Internet & Social Media | 2.63× | ||
| 15 | EBay | Shopping | 2.47× | ||
| 16 | Morocco | Travel & Leisure | 2.41× | ||
| 17 | La Banque postale | Business & Career | 1.94× | ||
| 18 | Documentary movies | Movies & TV | 1.93× | ||
| 19 | Religion | Business & Career | 1.87× | ||
| 20 | Carrefour | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Spirituality | BALANCE | 2.02× | |
| Community Orientation | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Sustainability | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Middle East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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