A data profile of the people who buy, follow and care about Morocco in France — modelled from more than twelve digital signal sources. Morocco has an estimated audience of 5,828,873 people in France.
The average Morocco fan in France is 39.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Shopping and fashion, Sports and outdoors, transavia, with strongest over-indexing on Shopping and fashion (1.95× the country average).
Demographically, the Morocco audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Morocco fan in France is more female, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Morocco profile in France.
57.9% are female, 42.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.7 |
| Estimated audience size | 5,828,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Morocco audience comes from France.
| Country | Share |
|---|---|
| France | 9.5% |
| Saudi Arabia | 6.6% |
| United States | 5.8% |
Where the Morocco audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 2.21× | |
| 02 | Provence-Alpes-Côte d'Azur | ~600K | 1.39× | |
| 03 | Auvergne-Rhône-Alpes | ~800K | 1.11× | |
| 04 | Occitanie | ~600K | 1.10× | |
| 05 | Grand Est | ~500K | 1.03× | |
| 06 | Hauts-de-France | ~500K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~500K | 0.88× | |
| 08 | Centre-Val de Loire | ~200K | 0.83× | |
| 09 | Corsica | ~20K | 0.82× | |
| 10 | Normandy | ~200K | 0.81× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.80× | |
| 12 | Pays de la Loire | ~300K | 0.79× | |
| 13 | Brittany | ~200K | 0.75× |
The strongest cross-interests of the Morocco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rabat | Travel & Leisure | 6.63× | ||
| 02 | Generations (South African TV series) | Movies & TV | 6.19× | ||
| 03 | Casablanca | Travel & Leisure | 5.76× | ||
| 04 | Air Algérie | Travel & Leisure | 5.63× | ||
| 05 | Royal Air Maroc | Travel & Leisure | 5.24× | ||
| 06 | Moroccan cuisine | Food & Beverages | 5.18× | ||
| 07 | Marrakesh | Travel & Leisure | 5.14× | ||
| 08 | Tunisia | Travel & Leisure | 5.06× | ||
| 09 | Maghreb | Travel & Leisure | 4.61× | ||
| 10 | Algiers | Travel & Leisure | 4.54× | ||
| 11 | Lebanon | Travel & Leisure | 4.50× | ||
| 12 | Algeria | Travel & Leisure | 4.45× | ||
| 13 | Egypt | Travel & Leisure | 3.04× | ||
| 14 | North Africa | Travel & Leisure | 2.95× | ||
| 15 | transavia | Travel & Leisure | 2.78× | ||
| 16 | Shopping and fashion | Shopping | 1.95× | ||
| 17 | Sports and outdoors | Sports | 1.83× | ||
| 18 | Conforama | Home & Garden | 1.79× | ||
| 19 | Africa | Travel & Leisure | 1.76× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Pet Ownership | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.92× |
Morocco has an estimated audience of 5,828,873 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.9% of Morocco fans are female, 42.1% are male, with an average age of 39.7 years.
Morocco fans show strongest brand affinity for Shopping and fashion (1.95×), Sports and outdoors (1.83×), and transavia (2.78×) over the country average.
Morocco fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~800K), and Provence-Alpes-Côte d'Azur (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Morocco itself, the audience over-indexes on Sports and outdoors (1.83×), transavia (2.78×), Tunisia (5.06×), and Algeria (4.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Morocco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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