Morocco Audience in France
Morocco has an estimated audience of 5,828,873 people in France. 57.9% are female, 42.1% are male, average age 39.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Shopping and fashion, Sports and outdoors, transavia, Air Algérie, Tunisia.
The average Morocco fan in France is 39.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Shopping and fashion, Sports and outdoors, transavia, with strongest over-indexing on Shopping and fashion (1.95× the country average). Demographically, the Morocco audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Morocco fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.7 |
| Estimated audience size | 5,828,873 |
Audience persona
The typical Morocco fan in France is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,319,717 | 2.22× |
| Auvergne-Rhône-Alpes | 765,074 | 1.12× |
| Provence-Alpes-Côte d'Azur | 609,846 | 1.41× |
| Occitanie | 557,566 | 1.11× |
| Grand Est | 488,023 | 1.03× |
| Hauts-de-France | 487,653 | 0.95× |
| Nouvelle-Aquitaine | 448,288 | 0.87× |
| Pays de la Loire | 247,884 | 0.77× |
| Normandy | 219,507 | 0.77× |
| Brittany | 203,279 | 0.71× |
| Bourgogne-Franche-Comté | 177,137 | 0.75× |
| Centre-Val de Loire | 173,653 | 0.79× |
| Corsica | 14,128 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 1.95× | Shopping |
| Sports and outdoors | 1.83× | Sports |
| transavia | 2.78× | Travel & Leisure |
| Air Algérie | 5.63× | Travel & Leisure |
| Tunisia | 5.06× | Travel & Leisure |
| Algeria | 4.45× | Travel & Leisure |
| Maghreb | 4.61× | Travel & Leisure |
| Casablanca | 5.76× | Travel & Leisure |
| Rabat | 6.63× | Travel & Leisure |
| Generations (South African TV series) | 6.19× | Movies & TV |
| Royal Air Maroc | 5.24× | Travel & Leisure |
| Marrakesh | 5.14× | Travel & Leisure |
| Conforama | 1.79× | Home & Garden |
| North Africa | 2.95× | Travel & Leisure |
| Africa | 1.76× | Travel & Leisure |
| Algiers | 4.54× | Travel & Leisure |
| Egypt | 3.04× | Travel & Leisure |
| Lebanon | 4.5× | Travel & Leisure |
| Aldi | 1.51× | Shopping |
| VK (social network) | 5.45× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 10.85 |
| Mindfulness | BALANCE | 1.83 |
| Community Orientation | OPEN | 1.51 |
| Indulgence | JOY | 1.39 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 9.5% |
| Saudi Arabia | 6.6% |
| United States | 5.8% |
See Morocco audiences in other countries
More Country audiences in France
Frequently asked questions
How many fans does Morocco have in France?
Morocco has an estimated audience of 5,828,873 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Morocco fans?
57.9% of Morocco fans are female, 42.1% are male, with an average age of 39.7 years.
Which brands do Morocco fans like most?
Morocco fans show strongest brand affinity for Shopping and fashion (1.95×), Sports and outdoors (1.83×), and transavia (2.78×) over the country average.
Where do Morocco fans live in France?
Morocco fans in France are most concentrated in Île-de-France (reach 2,319,717), Auvergne-Rhône-Alpes (reach 765,074), and Provence-Alpes-Côte d'Azur (reach 609,846). These three regions account for the largest share of the active audience.
What other brands do Morocco fans also like?
Beyond Morocco itself, the audience over-indexes on Sports and outdoors (1.83×), transavia (2.78×), Air Algérie (5.63×), and Tunisia (5.06×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Morocco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.