A data profile of the people who buy, follow and care about Africa in France — modelled from more than twelve digital signal sources. Africa has an estimated audience of 8,838,425 people in France.
Africa has an estimated audience of 8,838,425 people in France. 51.9% are female, 48.1% are male, average age 38.0. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Broadcasting of sports events, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (229.19× the country average).
Demographically, the Africa audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Africa fan in France is balanced, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Africa profile in France.
51.9% are female, 48.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 38.0 |
| Estimated audience size | 8,838,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Africa audience comes from France.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 266.15× | ||
| 02 | Love & Sex | Kids & Family | 229.19× | ||
| 03 | Christmas Gift | Kids & Family | 28.63× | ||
| 04 | Christmas tree | Kids & Family | 28.63× | ||
| 05 | Girl power | Politics & Society | 22.49× | ||
| 06 | Raincoat | Fashion & Accessoires | 16.57× | ||
| 07 | Broadcasting of sports events | Movies & TV | 15.66× | ||
| 08 | Islamic banking | Business & Career | 11.89× | ||
| 09 | Breast Cancer awareness | Health | 11.43× | ||
| 10 | Dentistry | Business & Career | 11.35× | ||
| 11 | Sexology | Kids & Family | 11.21× | ||
| 12 | Zoom lens | Technology & Electronics | 9.01× | ||
| 13 | Kitchen garden | Home & Garden | 8.29× | ||
| 14 | Sustainable products | Politics & Society | 7.24× | ||
| 15 | Hormone | Health | 6.41× | ||
| 16 | Breaking news | Movies & TV | 3.68× | ||
| 17 | Midi Libre | News | 3.36× | ||
| 18 | Permanent residency | Business & Career | 3.31× | ||
| 19 | BlaBlaCar | Cars & Mobility | 2.33× | ||
| 20 | EBay | Shopping | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.72× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Spirituality | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Sustainability | BALANCE | 0.86× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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