Africa Audience in France
Africa has an estimated audience of 8,838,425 people in France. 51.9% are female, 48.1% are male, average age 38.0. Top brand affinities: Conforama, Stone Island, Happiness, Morocco, Hairstyle.
Top brand affinities include Conforama, Stone Island, Happiness, with strongest over-indexing on Conforama (2.35× the country average). Demographically, the Africa audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Mindfulness.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Africa fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 38.0 |
| Estimated audience size | 8,838,425 |
Audience persona
The typical Africa fan in France is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Conforama.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conforama | 2.35× | Home & Garden |
| Stone Island | 6.64× | Fashion & Accessoires |
| Happiness | 1.8× | Health |
| Morocco | 2.7× | Travel & Leisure |
| Hairstyle | 2.04× | Beauty & Wellness |
| Canada | 1.67× | Travel & Leisure |
| Crédit Mutuel | 1.91× | Business & Career |
| Google News | 1.65× | News |
| Spas | 1.68× | Beauty & Wellness |
| Breaking news | 2.58× | Movies & TV |
| Afro-textured hair | 5.85× | Beauty & Wellness |
| RC Lens | 2.17× | Sports |
| Dentistry | 4.54× | Business & Career |
| Maisons du Monde | 2.38× | Home & Garden |
| Recreation | 1.55× | Travel & Leisure |
| Ligue 1 | 1.54× | Sports |
| Broadcasting of sports events | 4.19× | Movies & TV |
| Desserts | 1.75× | Food & Beverages |
| UEFA Champions League | 1.62× | Sports |
| Free Mobile | 1.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Mindfulness | BALANCE | 1.31 |
| Extroversion | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.2 |
| Social Media Usage | JOY | 1.15 |
| Design Affinity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
See Africa audiences in other countries
More Continent audiences in France
- Europe (12,014,371)
- Asia (5,943,783)
- North America (3,986,006)
- South America (2,372,667)
- Oceania (1,541,761)
How to read this data
Audience size is the estimated number of people in France who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.