Rascasse Audience Intelligence

Africa Audience in Brazil

A data profile of the people who buy, follow and care about Africa in Brazil — modelled from more than twelve digital signal sources. Africa has an estimated audience of 3,394,038 people in Brazil.

#5among Continent in Brazil#109among POI in Brazil#152in Travel & Leisure

Africa has an estimated audience of 3,394,038 people in Brazil. 56.5% are female, 43.5% are male, average age 38.5. Top brand affinities: Cape Town, BTS, Esporte Clube Bahia, Canada, MSN.

Top brand affinities include Cape Town, BTS, Esporte Clube Bahia, with strongest over-indexing on Cape Town (9.56× the country average).

Demographically, the Africa audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Africa fan in Brazil is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Cape Town.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Africa profile in Brazil.

Audience size
3.4M
in Brazil
Gender
56.5%♀
43.5% male
Age
38.5
average years
Country rank
#1997
POI in Brazil
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Africa fans

56.5% are female, 43.5% are male, average age 38.5.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Africa audience in Brazil
MetricValue
Female56.5%
Male43.5%
Average age38.5
Estimated audience size3,394,038
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Africa audience in Brazil
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4919%
50+20%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Africa audience comes from Brazil.

Worldwide audience distribution share by country for Africa
CountryShare
United States15.9%
France5.3%
United Kingdom4.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Africa audience
#·InterestCategoryAffinity×
01NamibiaTravel & Leisure10.36×
02Cape TownTravel & Leisure9.56×
03South AfricaTravel & Leisure4.20×
04NigeriaTravel & Leisure3.36×
05BTSMusic & Radio3.00×
06Maria BethâniaMusic & Radio2.25×
07MexicoTravel & Leisure2.15×
08MSNNews1.70×
09WaxingBeauty & Wellness1.69×
10Microwave ovenHome & Garden1.68×
11Brad PittMovies & TV1.66×
12Anne HathawayMovies & TV1.64×
13New York CityTravel & Leisure1.63×
14Goiás Esporte ClubeSports1.63×
15Michael JacksonMusic & Radio1.62×
16Esporte Clube BahiaSports1.61×
17Public transportCars & Mobility1.61×
18Arlindo CruzMusic & Radio1.59×
19The Big Bang TheoryMovies & TV1.56×
20CanadaTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Africa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Community OrientationOPEN1.49×
TravellingTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Africa audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.51×
Luxury OrientationPREMIUM0.67×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in Brazil

See Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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