A data profile of the people who buy, follow and care about Africa in Switzerland — modelled from more than twelve digital signal sources. Africa has an estimated audience of 935,855 people in Switzerland.
Africa has an estimated audience of 935,855 people in Switzerland. 50.7% are female, 49.3% are male, average age 39.6. Top brand affinities: Hornbach, Aldi, Wikipedia, FC Bayern Munich, Charity and causes.
Top brand affinities include Hornbach, Aldi, Wikipedia, with strongest over-indexing on Hornbach (2.4× the country average).
Demographically, the Africa audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Africa fan in Switzerland is balanced, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Africa profile in Switzerland.
50.7% are female, 49.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 39.6 |
| Estimated audience size | 935,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Africa audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI | Travel & Leisure | 3.12× | ||
| 02 | Ligue 1 | Sports | 3.04× | ||
| 03 | L'Équipe | Sports | 2.44× | ||
| 04 | Hornbach | Shopping | 2.40× | ||
| 05 | Viral video | Internet & Social Media | 2.30× | ||
| 06 | Le Figaro | News | 2.22× | ||
| 07 | Contemporary R&B | Music & Radio | 2.17× | ||
| 08 | Charity and causes | Business & Career | 2.14× | ||
| 09 | FC Bayern Munich | Sports | 2.02× | ||
| 10 | University | Business & Career | 2.00× | ||
| 11 | High-definition television | Technology & Electronics | 1.94× | ||
| 12 | Transfermarkt | Sports | 1.87× | ||
| 13 | Instant messaging | Internet & Social Media | 1.84× | ||
| 14 | Wikipedia | Internet & Social Media | 1.80× | ||
| 15 | Swimming pool | Sports | 1.77× | ||
| 16 | Electronics | Technology & Electronics | 1.73× | ||
| 17 | Festival | Music & Radio | 1.72× | ||
| 18 | Mobile game | Games | 1.64× | ||
| 19 | Aldi | Shopping | 1.61× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Early Adopter Mentality | POWER | 1.61× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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