A data profile of the people who buy, follow and care about Mobile game in Switzerland — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 1,224,961 people in Switzerland.
The average Mobile game fan in Switzerland is 40.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Google, IKEA, Migros, with strongest over-indexing on Google (2.01× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical Mobile game fan in Switzerland is balanced, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Google.
The key figures that characterise the Mobile game profile in Switzerland.
48.1% are female, 51.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 40.7 |
| Estimated audience size | 1,224,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Mobile game audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Glarus | ~5K | 1.21× | |
| 02 | Canton of Obwalden | ~6K | 1.19× | |
| 03 | Appenzell Ausserrhoden | ~6K | 1.17× | |
| 04 | Schaffhausen | ~10K | 1.08× | |
| 05 | Solothurn | ~30K | 1.06× | |
| 06 | Thurgau | ~30K | 1.04× | |
| 07 | Schwyz | ~20K | 1.02× | |
| 08 | Canton of Zug | ~20K | 1.02× | |
| 09 | Neuchatel | ~30K | 1.00× | |
| 10 | Graubünden | ~30K | 0.99× | |
| 11 | Basel-Landschaft | ~30K | 0.97× | |
| 12 | Luzern | ~50K | 0.96× | |
| 13 | Basel-City | ~50K | 0.96× | |
| 14 | Fribourg | ~40K | 0.96× | |
| 15 | Valais | ~50K | 0.95× | |
| 16 | Canton of St. Gallen | ~60K | 0.94× | |
| 17 | Ticino | ~50K | 0.94× | |
| 18 | Canton of Geneva | ~80K | 0.92× | |
| 19 | Aargau | ~70K | 0.91× | |
| 20 | Vaud | ~100K | 0.89× | |
| 21 | Canton of Bern | ~100K | 0.84× | |
| 22 | Canton of Zürich | ~200K | 0.78× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile phones | Technology & Electronics | 2.15× | ||
| 02 | Software | Technology & Electronics | 2.10× | ||
| 03 | Internet & Social Media | 2.01× | |||
| 04 | Social network | Internet & Social Media | 1.98× | ||
| 05 | Shoes | Fashion & Accessoires | 1.97× | ||
| 06 | Leisure | Travel & Leisure | 1.96× | ||
| 07 | Personal finance | Business & Career | 1.92× | ||
| 08 | Discount stores | Shopping | 1.91× | ||
| 09 | Internet & Social Media | 1.90× | |||
| 10 | IKEA | Home & Garden | 1.89× | ||
| 11 | Swisscom | Technology & Electronics | 1.80× | ||
| 12 | Politics and social issues | Politics & Society | 1.80× | ||
| 13 | McDonald's | Food & Beverages | 1.70× | ||
| 14 | Migros | Shopping | 1.68× | ||
| 15 | Computers | Technology & Electronics | 1.68× | ||
| 16 | Coop | Food & Beverages | 1.62× | ||
| 17 | Zürich | Travel & Leisure | 1.62× | ||
| 18 | Games | Games | 1.62× | ||
| 19 | YouTube | Movies & TV | 1.60× | ||
| 20 | Amazon.com | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.55× | |
| Urban Lifestyle | OPEN | 1.52× | |
| Price Sensitivity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.44× | |
| Patriotism | CONSERVATISM | 0.48× | |
| Travelling | THRILL | 0.58× |
Mobile game has an estimated audience of 1,224,961 people in Switzerland, concentrated in Canton of Zürich and Vaud.
48.1% of Mobile game fans are female, 51.9% are male, with an average age of 40.7 years.
Mobile game fans show strongest brand affinity for Google (2.01×), IKEA (1.89×), and Migros (1.68×) over the country average.
Mobile game fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on IKEA (1.89×), Migros (1.68×), Coop (1.62×), and YouTube (1.6×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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