A data profile of the people who buy, follow and care about Social network in Switzerland — modelled from more than twelve digital signal sources. Social network has an estimated audience of 2,818,847 people in Switzerland.
Social network has an estimated audience of 2,818,847 people in Switzerland. 53.0% are female, 47.0% are male, average age 42.3. Top brand affinities: Google, Coop, Swiss International Air Lines, Mobile phones, Conforama.
Top brand affinities include Google, Coop, Swiss International Air Lines, with strongest over-indexing on Google (1.95× the country average).
Demographically, the Social network audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Social network fan in Switzerland is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Social network profile in Switzerland.
53.0% are female, 47.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.3 |
| Estimated audience size | 2,818,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Social network audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.23× | ||
| 02 | Technology & Electronics | 2.18× | |||
| 03 | Wikipedia | Internet & Social Media | 1.98× | ||
| 04 | Mobile game | Games | 1.98× | ||
| 05 | Internet & Social Media | 1.95× | |||
| 06 | Hornbach | Shopping | 1.91× | ||
| 07 | Mobile phones | Technology & Electronics | 1.90× | ||
| 08 | Electronics | Technology & Electronics | 1.85× | ||
| 09 | Festival | Music & Radio | 1.84× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.71× | ||
| 12 | Coop | Food & Beverages | 1.70× | ||
| 13 | Conforama | Home & Garden | 1.70× | ||
| 14 | Social media | Business & Career | 1.70× | ||
| 15 | Spas | Beauty & Wellness | 1.67× | ||
| 16 | Education | Business & Career | 1.62× | ||
| 17 | Psychology | Business & Career | 1.60× | ||
| 18 | Happiness | Health | 1.59× | ||
| 19 | Current events | Arts & Culture | 1.52× | ||
| 20 | Pets | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Extroversion | THRILL | 1.33× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Individualism | JOY | 0.91× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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