A data profile of the people who buy, follow and care about Psychology in Switzerland — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 2,429,730 people in Switzerland.
The average Psychology fan in Switzerland is 43.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Instagram, YouTube, Coop, with strongest over-indexing on Instagram (1.59× the country average).
Demographically, the Psychology audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Psychology fan in Switzerland is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Instagram.
The key figures that characterise the Psychology profile in Switzerland.
64.1% are female, 35.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.4 |
| Estimated audience size | 2,429,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Psychology audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Where the Psychology audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~400K | 1.52× | |
| 02 | Canton of Zürich | ~600K | 1.38× | |
| 03 | Luzern | ~100K | 1.34× | |
| 04 | Vaud | ~300K | 1.28× | |
| 05 | Aargau | ~200K | 1.28× | |
| 06 | Basel-City | ~100K | 1.18× | |
| 07 | Fribourg | ~100K | 1.17× | |
| 08 | Canton of St. Gallen | ~100K | 1.13× | |
| 09 | Solothurn | ~70K | 1.10× | |
| 10 | Basel-Landschaft | ~60K | 1.06× | |
| 11 | Canton of Geneva | ~200K | 1.04× | |
| 12 | Thurgau | ~60K | 1.00× | |
| 13 | Neuchatel | ~50K | 1.00× | |
| 14 | Valais | ~100K | 0.99× | |
| 15 | Canton of Obwalden | ~9K | 0.98× | |
| 16 | Appenzell Innerrhoden | ~3K | 0.98× | |
| 17 | Graubünden | ~60K | 0.97× | |
| 18 | Canton of Zug | ~30K | 0.97× | |
| 19 | Canton of Glarus | ~9K | 0.96× | |
| 20 | Schwyz | ~30K | 0.95× | |
| 21 | Schaffhausen | ~20K | 0.95× | |
| 22 | Appenzell Ausserrhoden | ~10K | 0.95× | |
| 23 | Canton of Nidwalden | ~9K | 0.95× | |
| 24 | Uri | ~8K | 0.95× | |
| 25 | Jura | ~20K | 0.93× | |
| 26 | Ticino | ~80K | 0.77× |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal development | Business & Career | 2.32× | ||
| 02 | French language | Politics & Society | 1.70× | ||
| 03 | German language | Politics & Society | 1.69× | ||
| 04 | Family | Kids & Family | 1.68× | ||
| 05 | Central Europe | Travel & Leisure | 1.68× | ||
| 06 | Nature | Home & Garden | 1.68× | ||
| 07 | Beauty | Beauty & Wellness | 1.66× | ||
| 08 | Western Europe | Travel & Leisure | 1.66× | ||
| 09 | Business | Business & Career | 1.63× | ||
| 10 | Physical fitness | Sports | 1.61× | ||
| 11 | Online shopping | Shopping | 1.60× | ||
| 12 | Photography | Arts & Culture | 1.60× | ||
| 13 | Internet & Social Media | 1.59× | |||
| 14 | Internet & Social Media | 1.57× | |||
| 15 | Design | Home & Garden | 1.57× | ||
| 16 | YouTube | Movies & TV | 1.56× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Shopping | Shopping | 1.56× | ||
| 19 | Coop | Food & Beverages | 1.51× | ||
| 20 | Swisscom | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.72× | |
| Travelling | THRILL | 1.63× | |
| Urban Lifestyle | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Psychology has an estimated audience of 2,429,730 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
64.1% of Psychology fans are female, 35.9% are male, with an average age of 43.4 years.
Psychology fans show strongest brand affinity for Instagram (1.59×), YouTube (1.56×), and Coop (1.51×) over the country average.
Psychology fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Canton of Bern (reach ~400K), and Vaud (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Psychology itself, the audience over-indexes on YouTube (1.56×), Coop (1.51×), Google (1.56×), and Shopping (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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