A data profile of the people who buy, follow and care about Western Europe in Switzerland — modelled from more than twelve digital signal sources. Western Europe has an estimated audience of 3,185,501 people in Switzerland.
Western Europe has an estimated audience of 3,185,501 people in Switzerland. 52.9% are female, 47.1% are male, average age 44.7. Top brand affinities: Coop, Google, Pets, Hornbach, Real property.
Top brand affinities include Coop, Google, Pets, with strongest over-indexing on Coop (1.53× the country average).
Demographically, the Western Europe audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Western Europe fan in Switzerland is balanced, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Western Europe profile in Switzerland.
52.9% are female, 47.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 44.7 |
| Estimated audience size | 3,185,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
The strongest cross-interests of the Western Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.97× | ||
| 02 | Transfermarkt | Sports | 2.48× | ||
| 03 | Hornbach | Shopping | 2.18× | ||
| 04 | Internet & Social Media | 2.04× | |||
| 05 | Spas | Beauty & Wellness | 1.92× | ||
| 06 | Social media | Business & Career | 1.87× | ||
| 07 | Education | Business & Career | 1.86× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 09 | Current events | Arts & Culture | 1.75× | ||
| 10 | Pets | Pets & Animals | 1.73× | ||
| 11 | Kitchen | Home & Garden | 1.68× | ||
| 12 | Psychology | Business & Career | 1.66× | ||
| 13 | Happiness | Health | 1.59× | ||
| 14 | Nature | Home & Garden | 1.58× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | Dogs | Pets & Animals | 1.55× | ||
| 17 | Concerts | Music & Radio | 1.54× | ||
| 18 | Coop | Food & Beverages | 1.53× | ||
| 19 | Swiss International Air Lines | Travel & Leisure | 1.51× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.56× | |
| Early Adopter Mentality | POWER | 1.56× | |
| Risk Appetite | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Individualism | JOY | 0.93× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Western Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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