A data profile of the people who buy, follow and care about Concerts in Switzerland — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 2,068,205 people in Switzerland.
The average Concerts fan in Switzerland is 41.8 years old, balanced, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Zürich, Canton of Geneva.
Top brand affinities include Instagram, YouTube, Coop, with strongest over-indexing on Instagram (1.57× the country average).
Demographically, the Concerts audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Concerts fan in Switzerland is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Instagram.
The key figures that characterise the Concerts profile in Switzerland.
51.6% are female, 48.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.8 |
| Estimated audience size | 2,068,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Concerts audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~500K | 2.67× | |
| 02 | Fribourg | ~100K | 1.90× | |
| 03 | Neuchatel | ~80K | 1.87× | |
| 04 | Canton of Geneva | ~300K | 1.86× | |
| 05 | Valais | ~100K | 1.63× | |
| 06 | Jura | ~20K | 1.33× | |
| 07 | Canton of Nidwalden | ~8K | 0.98× | |
| 08 | Canton of Glarus | ~7K | 0.98× | |
| 09 | Uri | ~7K | 0.98× | |
| 10 | Appenzell Ausserrhoden | ~9K | 0.97× | |
| 11 | Canton of Obwalden | ~8K | 0.97× | |
| 12 | Schaffhausen | ~20K | 0.94× | |
| 13 | Schwyz | ~30K | 0.93× | |
| 14 | Canton of Bern | ~200K | 0.92× | |
| 15 | Canton of Zug | ~20K | 0.92× | |
| 16 | Canton of Zürich | ~300K | 0.91× | |
| 17 | Basel-City | ~70K | 0.90× | |
| 18 | Thurgau | ~50K | 0.90× | |
| 19 | Solothurn | ~50K | 0.90× | |
| 20 | Graubünden | ~40K | 0.90× | |
| 21 | Basel-Landschaft | ~40K | 0.88× | |
| 22 | Luzern | ~70K | 0.84× | |
| 23 | Canton of St. Gallen | ~80K | 0.82× | |
| 24 | Ticino | ~70K | 0.82× | |
| 25 | Aargau | ~100K | 0.79× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.27× | ||
| 02 | Pop music | Music & Radio | 2.24× | ||
| 03 | Nature | Home & Garden | 1.64× | ||
| 04 | Photography | Arts & Culture | 1.60× | ||
| 05 | Soccer | Sports | 1.60× | ||
| 06 | Internet & Social Media | 1.57× | |||
| 07 | YouTube | Movies & TV | 1.57× | ||
| 08 | Internet & Social Media | 1.57× | |||
| 09 | Beauty | Beauty & Wellness | 1.57× | ||
| 10 | Family | Kids & Family | 1.57× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.56× | ||
| 12 | Physical fitness | Sports | 1.55× | ||
| 13 | German language | Politics & Society | 1.55× | ||
| 14 | Coop | Food & Beverages | 1.54× | ||
| 15 | Business | Business & Career | 1.54× | ||
| 16 | Online shopping | Shopping | 1.53× | ||
| 17 | Design | Home & Garden | 1.52× | ||
| 18 | FIFA World Cup | Sports | 1.52× | ||
| 19 | Shopping | Shopping | 1.51× | ||
| 20 | Swisscom | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.57× | |
| Urban Lifestyle | OPEN | 1.52× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Concerts has an estimated audience of 2,068,205 people in Switzerland, concentrated in Vaud and Canton of Zürich.
51.6% of Concerts fans are female, 48.4% are male, with an average age of 41.8 years.
Concerts fans show strongest brand affinity for Instagram (1.57×), YouTube (1.57×), and Coop (1.54×) over the country average.
Concerts fans in Switzerland are most concentrated in Vaud (reach ~500K), Canton of Zürich (reach ~300K), and Canton of Geneva (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on YouTube (1.57×), Coop (1.54×), Rock music (2.27×), and Facebook (1.57×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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