A data profile of the people who buy, follow and care about FIFA World Cup in Switzerland — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 3,556,159 people in Switzerland.
The average FIFA World Cup fan in Switzerland is 36.3 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Soccer, FIFA World Cup 2026, UEFA Champions League, with strongest over-indexing on Soccer (2.43× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Social Media Usage, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical FIFA World Cup fan in Switzerland is more male, around 36.3 years old, with strong Social Media Usage tendencies and a notable affinity for Soccer.
The key figures that characterise the FIFA World Cup profile in Switzerland.
26.3% are female, 73.7% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 36.3 |
| Estimated audience size | 3,556,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide FIFA World Cup audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~800K | 1.40× | |
| 02 | Canton of Geneva | ~300K | 1.15× | |
| 03 | Uri | ~10K | 1.15× | |
| 04 | Vaud | ~400K | 1.13× | |
| 05 | Canton of Glarus | ~10K | 1.13× | |
| 06 | Canton of Nidwalden | ~20K | 1.12× | |
| 07 | Canton of Obwalden | ~20K | 1.11× | |
| 08 | Appenzell Ausserrhoden | ~20K | 1.08× | |
| 09 | Basel-City | ~100K | 1.06× | |
| 10 | Jura | ~30K | 1.03× | |
| 11 | Canton of Zug | ~40K | 1.01× | |
| 12 | Schaffhausen | ~30K | 1.00× | |
| 13 | Schwyz | ~50K | 0.95× | |
| 14 | Neuchatel | ~70K | 0.94× | |
| 15 | Basel-Landschaft | ~80K | 0.91× | |
| 16 | Aargau | ~200K | 0.90× | |
| 17 | Luzern | ~100K | 0.90× | |
| 18 | Solothurn | ~80K | 0.90× | |
| 19 | Graubünden | ~80K | 0.90× | |
| 20 | Fribourg | ~100K | 0.89× | |
| 21 | Thurgau | ~80K | 0.89× | |
| 22 | Valais | ~100K | 0.88× | |
| 23 | Ticino | ~100K | 0.87× | |
| 24 | Canton of Bern | ~300K | 0.86× | |
| 25 | Canton of St. Gallen | ~200K | 0.86× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA World Cup 2026 | Sports | 3.20× | ||
| 02 | La Liga | Sports | 3.18× | ||
| 03 | A.C. Milan | Sports | 2.89× | ||
| 04 | Swiss Challenge League | Sports | 2.63× | ||
| 05 | Manchester City F.C. | Sports | 2.59× | ||
| 06 | Bundesliga | Sports | 2.51× | ||
| 07 | UEFA Europa League | Sports | 2.45× | ||
| 08 | Soccer | Sports | 2.43× | ||
| 09 | Lamine Yamal | Sports | 2.42× | ||
| 10 | Premier League | Sports | 2.35× | ||
| 11 | UEFA Champions League | Sports | 2.33× | ||
| 12 | Serie A | Sports | 2.28× | ||
| 13 | Manchester United F.C. | Sports | 2.21× | ||
| 14 | Real Madrid C.F. | Sports | 2.16× | ||
| 15 | Juventus F.C. | Sports | 2.15× | ||
| 16 | FC Bayern Munich | Sports | 2.02× | ||
| 17 | FC Basel | Sports | 1.97× | ||
| 18 | SRF Sport | Sports | 1.86× | ||
| 19 | Jannik Sinner | Sports | 1.65× | ||
| 20 | Marco Odermatt | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Sustainability | BALANCE | 0.94× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Design Affinity | PREMIUM | 0.76× |
FIFA World Cup has an estimated audience of 3,556,159 people in Switzerland, concentrated in Canton of Zürich and Vaud.
26.3% of FIFA World Cup fans are female, 73.7% are male, with an average age of 36.3 years.
FIFA World Cup fans show strongest brand affinity for Soccer (2.43×), FIFA World Cup 2026 (3.2×), and UEFA Champions League (2.33×) over the country average.
FIFA World Cup fans in Switzerland are most concentrated in Canton of Zürich (reach ~800K), Vaud (reach ~400K), and Canton of Bern (reach ~300K). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on FIFA World Cup 2026 (3.2×), UEFA Champions League (2.33×), Real Madrid C.F. (2.16×), and La Liga (3.18×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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