Rascasse Audience Intelligence

Boutiques Audience in Switzerland

A data profile of the people who buy, follow and care about Boutiques in Switzerland — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 1,904,081 people in Switzerland.

#4among Touchpoint in Switzerland
#8in Fashion & Accessoires

The average Boutiques fan in Switzerland is 43.4 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Boutiques profile in Switzerland.

Audience size
1.9M
in Switzerland
Gender
65.0%♀
35.0% male
Age
43.4
average years
Country rank
#186
Touchpoint in Switzerland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boutiques fans

65.0% are female, 35.0% are male, average age 43.4.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Boutiques audience in Switzerland
MetricValue
Female65.0%
Male35.0%
Average age43.4
Estimated audience size1,904,081
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Boutiques audience in Switzerland
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4925%
50+27%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Boutiques audience comes from Switzerland.

Worldwide audience distribution share by country for Boutiques
CountryShare
United States17.0%
Italy5.3%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boutiques audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Boutiques fans by region: top regions in Switzerland
#RegionReachAffinity×
01Vaud~300K1.88×
02Canton of Geneva~200K1.83×
03Valais~100K1.56×
04Fribourg~90K1.34×
05Neuchatel~50K1.34×
06Canton of Zürich~400K1.26×
07Ticino~100K1.25×
08Canton of Bern~200K1.06×
09Graubünden~50K1.03×
10Jura~10K0.97×
11Appenzell Innerrhoden~2K0.97×
12Basel-City~70K0.96×
13Canton of Zug~20K0.96×
14Uri~6K0.96×
15Canton of Nidwalden~7K0.95×
16Canton of Glarus~7K0.95×
17Appenzell Ausserrhoden~8K0.94×
18Canton of Obwalden~7K0.94×
19Aargau~100K0.92×
20Luzern~70K0.92×
21Schwyz~30K0.92×
22Canton of St. Gallen~90K0.91×
23Solothurn~50K0.91×
24Schaffhausen~10K0.91×
25Thurgau~50K0.90×
26Basel-Landschaft~40K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Switzerland

See Boutiques audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →