A data profile of the people who buy, follow and care about Boutiques in United Arab Emirates — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 3,028,585 people in United Arab Emirates.
The average Boutiques fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Shalwar kameez, Kalamkari, Ethiopia national football team, with strongest over-indexing on Shalwar kameez (1.54× the country average).
Demographically, the Boutiques audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Boutiques fan in United Arab Emirates is more male, around 36.1 years old, with strong Social Media Usage tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Boutiques profile in United Arab Emirates.
40.5% are female, 59.5% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 36.1 |
| Estimated audience size | 3,028,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 32% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Boutiques audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~400K | 1.14× | |
| 02 | Emirate of Abu Dhabi | ~1.5M | 1.06× | |
| 03 | Ras Al Khaimah | ~200K | 1.00× | |
| 04 | Emirate of Sharjah | ~700K | 0.99× | |
| 05 | Dubai | ~2M | 0.97× | |
| 06 | Fujairah | ~70K | 0.92× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Churidar | Fashion & Accessoires | 1.77× | ||
| 02 | Kalamkari | Home & Garden | 1.68× | ||
| 03 | Gondar | Travel & Leisure | 1.67× | ||
| 04 | Oromo language | Politics & Society | 1.65× | ||
| 05 | Ethiopian cuisine | Food & Beverages | 1.64× | ||
| 06 | Amhara Region | Travel & Leisure | 1.63× | ||
| 07 | Ethiopia national football team | Sports | 1.62× | ||
| 08 | Tigray Region | Travel & Leisure | 1.62× | ||
| 09 | Gambela, Ethiopia | Travel & Leisure | 1.62× | ||
| 10 | Negash | Travel & Leisure | 1.61× | ||
| 11 | Somali Region | Travel & Leisure | 1.60× | ||
| 12 | Ethiopian calendar | Politics & Society | 1.60× | ||
| 13 | Tigrinya language | Politics & Society | 1.59× | ||
| 14 | Awasa | Travel & Leisure | 1.59× | ||
| 15 | Addis Ababa University | Business & Career | 1.58× | ||
| 16 | Lawn cloth | Fashion & Accessoires | 1.57× | ||
| 17 | Ethiopian birr | Politics & Society | 1.57× | ||
| 18 | Morus (plant) | Home & Garden | 1.56× | ||
| 19 | Shalwar kameez | Fashion & Accessoires | 1.54× | ||
| 20 | Somali language | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.86× |
Boutiques has an estimated audience of 3,028,585 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
40.5% of Boutiques fans are female, 59.5% are male, with an average age of 36.1 years.
Boutiques fans show strongest brand affinity for Shalwar kameez (1.54×), Kalamkari (1.68×), and Ethiopia national football team (1.62×) over the country average.
Boutiques fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Kalamkari (1.68×), Ethiopia national football team (1.62×), Ethiopian cuisine (1.64×), and Somali language (1.53×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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