A data profile of the people who buy, follow and care about Shopping malls in Switzerland — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 1,826,514 people in Switzerland.
The average Shopping malls fan in Switzerland is 44.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Canton of Geneva.
Top brand affinities include IKEA, Conforama, Lidl, with strongest over-indexing on IKEA (1.52× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Shopping malls fan in Switzerland is more female, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Shopping malls profile in Switzerland.
58.3% are female, 41.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.6 |
| Estimated audience size | 1,826,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Shopping malls audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.76× | |
| 02 | Canton of Geneva | ~200K | 1.71× | |
| 03 | Canton of Zug | ~30K | 1.51× | |
| 04 | Basel-City | ~100K | 1.50× | |
| 05 | Luzern | ~100K | 1.34× | |
| 06 | Canton of Bern | ~200K | 1.33× | |
| 07 | Aargau | ~100K | 1.21× | |
| 08 | Graubünden | ~50K | 1.19× | |
| 09 | Schwyz | ~30K | 1.18× | |
| 10 | Basel-Landschaft | ~50K | 1.06× | |
| 11 | Solothurn | ~50K | 1.01× | |
| 12 | Canton of St. Gallen | ~90K | 0.99× | |
| 13 | Uri | ~6K | 0.99× | |
| 14 | Canton of Nidwalden | ~7K | 0.98× | |
| 15 | Canton of Obwalden | ~7K | 0.93× | |
| 16 | Appenzell Innerrhoden | ~2K | 0.92× | |
| 17 | Ticino | ~70K | 0.90× | |
| 18 | Thurgau | ~40K | 0.90× | |
| 19 | Schaffhausen | ~10K | 0.90× | |
| 20 | Canton of Glarus | ~6K | 0.89× | |
| 21 | Jura | ~10K | 0.88× | |
| 22 | Valais | ~60K | 0.87× | |
| 23 | Appenzell Ausserrhoden | ~7K | 0.87× | |
| 24 | Vaud | ~100K | 0.80× | |
| 25 | Neuchatel | ~30K | 0.77× | |
| 26 | Fribourg | ~50K | 0.76× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C&A | Shopping | 2.57× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.52× | ||
| 03 | Bedroom | Home & Garden | 2.17× | ||
| 04 | Conforama | Home & Garden | 2.13× | ||
| 05 | Müller (German trade company) | Shopping | 2.01× | ||
| 06 | Denner (supermarkets) | Shopping | 1.86× | ||
| 07 | Bed | Home & Garden | 1.80× | ||
| 08 | Manor | Shopping | 1.79× | ||
| 09 | Lidl | Shopping | 1.76× | ||
| 10 | H&M | Shopping | 1.76× | ||
| 11 | Shoes | Fashion & Accessoires | 1.67× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.67× | ||
| 13 | Discount stores | Shopping | 1.63× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.61× | ||
| 15 | AliExpress | Shopping | 1.60× | ||
| 16 | Design | Home & Garden | 1.59× | ||
| 17 | ImmoScout24 | Home & Garden | 1.59× | ||
| 18 | Spas | Beauty & Wellness | 1.58× | ||
| 19 | Business | Business & Career | 1.56× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Price Sensitivity | PREMIUM | 1.07× | |
| Travelling | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.75× |
Shopping malls has an estimated audience of 1,826,514 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.3% of Shopping malls fans are female, 41.7% are male, with an average age of 44.6 years.
Shopping malls fans show strongest brand affinity for IKEA (1.52×), Conforama (2.13×), and Lidl (1.76×) over the country average.
Shopping malls fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~200K), and Canton of Geneva (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Conforama (2.13×), Lidl (1.76×), Design (1.59×), and Müller (German trade company) (2.01×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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