A data profile of the people who buy, follow and care about ImmoScout24 in Switzerland — modelled from more than twelve digital signal sources. ImmoScout24 has an estimated audience of 2,425,630 people in Switzerland.
The average ImmoScout24 fan in Switzerland is 41.8 years old, more female, and lives primarily in Canton of Bern.
The audience is concentrated in Canton of Bern, Canton of Zürich, Aargau.
Top brand affinities include ImmobilienScout24, Immowelt, Light-emitting diode, with strongest over-indexing on ImmobilienScout24 (12.54× the country average).
Demographically, the ImmoScout24 audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical ImmoScout24 fan in Switzerland is more female, around 41.8 years old, with strong Travelling tendencies and a notable affinity for ImmobilienScout24.
The key figures that characterise the ImmoScout24 profile in Switzerland.
59.8% are female, 40.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.8 |
| Estimated audience size | 2,425,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
Where the ImmoScout24 audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~700K | 4.68× | |
| 02 | Solothurn | ~200K | 3.25× | |
| 03 | Aargau | ~200K | 1.57× | |
| 04 | Fribourg | ~100K | 1.45× | |
| 05 | Canton of St. Gallen | ~200K | 1.36× | |
| 06 | Thurgau | ~80K | 1.27× | |
| 07 | Luzern | ~100K | 1.18× | |
| 08 | Basel-Landschaft | ~60K | 1.05× | |
| 09 | Canton of Zürich | ~400K | 0.92× | |
| 10 | Basel-City | ~80K | 0.84× | |
| 11 | Schaffhausen | ~20K | 0.79× | |
| 12 | Valais | ~70K | 0.73× | |
| 13 | Vaud | ~200K | 0.72× | |
| 14 | Appenzell Ausserrhoden | ~7K | 0.69× | |
| 15 | Schwyz | ~20K | 0.67× | |
| 16 | Canton of Zug | ~20K | 0.66× | |
| 17 | Jura | ~10K | 0.64× | |
| 18 | Neuchatel | ~30K | 0.57× | |
| 19 | Canton of Nidwalden | ~5K | 0.53× | |
| 20 | Graubünden | ~30K | 0.51× | |
| 21 | Canton of Glarus | ~5K | 0.51× | |
| 22 | Canton of Obwalden | ~5K | 0.50× | |
| 23 | Ticino | ~40K | 0.45× | |
| 24 | Appenzell Innerrhoden | ~1K | 0.45× | |
| 25 | Uri | ~3K | 0.42× | |
| 26 | Canton of Geneva | ~40K | 0.25× |
The strongest cross-interests of the ImmoScout24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Astra Bier | Food & Beverages | 23.56× | ||
| 02 | Immowelt | Home & Garden | 17.70× | ||
| 03 | ImmobilienScout24 | Home & Garden | 12.54× | ||
| 04 | Suspenders | Fashion & Accessoires | 8.34× | ||
| 05 | XxxLutz | Shopping | 6.99× | ||
| 06 | Alpaca | Pets & Animals | 6.94× | ||
| 07 | Awning | Home & Garden | 6.66× | ||
| 08 | hessnatur | Shopping | 6.24× | ||
| 09 | Wood flooring | Home & Garden | 6.14× | ||
| 10 | Memory foam | Home & Garden | 6.13× | ||
| 11 | Light-emitting diode | Technology & Electronics | 4.67× | ||
| 12 | Redevelopment | Home & Garden | 4.50× | ||
| 13 | Lena Meyer-Landrut | Music & Radio | 3.83× | ||
| 14 | Immobiliare.it | Home & Garden | 3.65× | ||
| 15 | Spar (retailer) | Shopping | 3.51× | ||
| 16 | Countertop | Home & Garden | 3.35× | ||
| 17 | Collien Ulmen-Fernandes | Movies & TV | 2.82× | ||
| 18 | Helene Fischer | Music & Radio | 2.34× | ||
| 19 | Beatrice Egli | Music & Radio | 2.32× | ||
| 20 | FC Basel | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.70× | |
| Price Sensitivity | PREMIUM | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.75× | |
| Sustainability | BALANCE | 0.87× | |
| Social Media Usage | JOY | 1.14× |
ImmoScout24 has an estimated audience of 2,425,630 people in Switzerland, concentrated in Canton of Bern and Canton of Zürich.
59.8% of ImmoScout24 fans are female, 40.2% are male, with an average age of 41.8 years.
ImmoScout24 fans show strongest brand affinity for ImmobilienScout24 (12.54×), Immowelt (17.7×), and Light-emitting diode (4.67×) over the country average.
ImmoScout24 fans in Switzerland are most concentrated in Canton of Bern (reach ~700K), Canton of Zürich (reach ~400K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Beyond ImmoScout24 itself, the audience over-indexes on Immowelt (17.7×), Light-emitting diode (4.67×), XxxLutz (6.99×), and Spar (retailer) (3.51×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for ImmoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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