Rascasse Audience Intelligence

ChatGPT Audience in Switzerland

A data profile of the people who buy, follow and care about ChatGPT in Switzerland — modelled from more than twelve digital signal sources. ChatGPT has an estimated audience of 6,675,000 people in Switzerland.

#1among Website / Newspaper / Magazine in Switzerland
#1in Internet & Social Media

ChatGPT has an estimated audience of 6,675,000 people in Switzerland. 51.7% are female, 48.3% are male, average age 37.0.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the ChatGPT profile in Switzerland.

Audience size
6.7M
in Switzerland
Gender
51.7%
48.3% male
Age
37.0
average years
Country rank
#1
Website / Newspaper / Magazine in Switzerland
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ChatGPT

51.7% are female, 48.3% are male, average age 37.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for ChatGPT audience in Switzerland
MetricValue
Female51.7%
Male48.3%
Average age37.0
Estimated audience size6,675,000
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the ChatGPT audience in Switzerland
Age bracketShare%
16-1923%
20-2924%
30-3919%
40-4917%
50+17%
Fig. 04

Worldwide distribution

8.9%

of the worldwide ChatGPT audience comes from Switzerland.

Worldwide audience distribution share by country for ChatGPT
CountryShare
Germany82.1%
Austria9.1%
Switzerland8.9%
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for ChatGPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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