Rascasse Audience Intelligence

Google Maps Audience in Switzerland

A data profile of the people who buy, follow and care about Google Maps in Switzerland — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 6,675,000 people in Switzerland.

#1among Website / Newspaper / Magazine in Switzerland
#1in Internet & Social Media

The average Google Maps fan in Switzerland is 43.9 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Google Maps profile in Switzerland.

Audience size
6.7M
in Switzerland
Gender
45.9%♀
54.1% male
Age
43.9
average years
Country rank
#1
Website / Newspaper / Magazine in Switzerland
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Maps

45.9% are female, 54.1% are male, average age 43.9.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Google Maps audience in Switzerland
MetricValue
Female45.9%
Male54.1%
Average age43.9
Estimated audience size6,675,000
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Google Maps audience in Switzerland
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4928%
50+28%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Google Maps audience comes from Switzerland.

Worldwide audience distribution share by country for Google Maps
CountryShare
China17.1%
United States11.0%
Japan3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Maps audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Google Maps fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~1M1.53×
02Canton of Bern~700K1.39×
03Canton of Zug~80K1.36×
04Canton of Geneva~500K1.35×
05Luzern~300K1.31×
06Vaud~600K1.28×
07Canton of St. Gallen~300K1.23×
08Aargau~400K1.22×
09Basel-City~300K1.18×
10Fribourg~200K1.17×
11Ticino~300K1.08×
12Valais~300K1.06×
13Basel-Landschaft~200K1.06×
14Thurgau~200K1.05×
15Schwyz~100K1.05×
16Graubünden~200K1.04×
17Solothurn~200K0.96×
18Neuchatel~100K0.90×
19Schaffhausen~40K0.73×
20Canton of Obwalden~20K0.73×
21Jura~30K0.69×
22Appenzell Ausserrhoden~20K0.64×
23Canton of Nidwalden~20K0.63×
24Canton of Glarus~10K0.53×
25Uri~10K0.53×
26Appenzell Innerrhoden~3K0.38×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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