A data profile of the people who buy, follow and care about Google Maps in United Arab Emirates — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 4,012,709 people in United Arab Emirates.
The average Google Maps fan in United Arab Emirates is 37.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Tim Horton, Air Arabia, Western Asia, with strongest over-indexing on Tim Horton (4.49× the country average).
Demographically, the Google Maps audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Google Maps fan in United Arab Emirates is more male, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Google Maps profile in United Arab Emirates.
31.1% are female, 68.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 37.8 |
| Estimated audience size | 4,012,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 32% | |
| 30-39 | 35% | |
| 40-49 | 19% | |
| 50+ | 8% |
of the worldwide Google Maps audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 17.1% |
| United States | 11.0% |
| Japan | 3.0% |
Where the Google Maps audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~3M | 1.41× | |
| 02 | Emirate of Abu Dhabi | ~2M | 1.23× | |
| 03 | Emirate of Sharjah | ~800K | 0.91× | |
| 04 | Ras Al Khaimah | ~200K | 0.90× | |
| 05 | Emirate of Ajman | ~300K | 0.80× | |
| 06 | Fujairah | ~70K | 0.77× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerial photography | Technology & Electronics | 6.60× | ||
| 02 | Tim Horton | Sports | 4.49× | ||
| 03 | World Wide Web | Internet & Social Media | 2.66× | ||
| 04 | Cloud computing | Technology & Electronics | 2.39× | ||
| 05 | Pizza | Food & Beverages | 2.32× | ||
| 06 | Instant messaging | Internet & Social Media | 2.08× | ||
| 07 | Monarchy | Politics & Society | 2.04× | ||
| 08 | Western Asia | Travel & Leisure | 2.00× | ||
| 09 | Internet & Social Media | 1.83× | |||
| 10 | Geography | Business & Career | 1.79× | ||
| 11 | Android (operating system) | Technology & Electronics | 1.76× | ||
| 12 | Air Arabia | Travel & Leisure | 1.65× | ||
| 13 | Asia | Travel & Leisure | 1.65× | ||
| 14 | Eating | Food & Beverages | 1.65× | ||
| 15 | Arabian Peninsula | Travel & Leisure | 1.62× | ||
| 16 | Fast food | Food & Beverages | 1.58× | ||
| 17 | Social network | Internet & Social Media | 1.56× | ||
| 18 | FIFA World Cup | Sports | 1.53× | ||
| 19 | Soccer | Sports | 1.52× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.73× | |
| Social Media Usage | JOY | 1.56× | |
| Travelling | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.99× |
Google Maps has an estimated audience of 4,012,709 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.1% of Google Maps fans are female, 68.9% are male, with an average age of 37.8 years.
Google Maps fans show strongest brand affinity for Tim Horton (4.49×), Air Arabia (1.65×), and Western Asia (2.0×) over the country average.
Google Maps fans in United Arab Emirates are most concentrated in Dubai (reach ~3M), Emirate of Abu Dhabi (reach ~2M), and Emirate of Sharjah (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on Air Arabia (1.65×), Western Asia (2.0×), Aerial photography (6.6×), and FIFA World Cup (1.53×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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