Rascasse Audience Intelligence

Geography Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Geography in United Arab Emirates — modelled from more than twelve digital signal sources. Geography has an estimated audience of 2,845,076 people in United Arab Emirates.

#17among Field of study in United Arab Emirates
#122among Topic in United Arab Emirates
#26in Business & Career

The average Geography fan in United Arab Emirates is 36.3 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Google Maps, Instant messaging, Pizza, with strongest over-indexing on Google Maps (1.79× the country average).

Demographically, the Geography audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Geography fan in United Arab Emirates is more male, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Geography profile in United Arab Emirates.

Audience size
2.8M
in United Arab Emirates
Gender
29.3%
70.7% male
Age
36.3
average years
Country rank
#179
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geography fans

29.3% are female, 70.7% are male, average age 36.3.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Geography audience in United Arab Emirates
MetricValue
Female29.3%
Male70.7%
Average age36.3
Estimated audience size2,845,076
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Geography audience in United Arab Emirates
Age bracketShare%
16-1911%
20-2934%
30-3932%
40-4916%
50+6%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Geography audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Geography
CountryShare
United States20.5%
Italy6.0%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geography audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Geography fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~1.5M1.13×
02Ras Al Khaimah~200K1.08×
03Emirate of Sharjah~700K1.06×
04Emirate of Ajman~300K0.97×
05Fujairah~70K0.96×
06Dubai~1.5M0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geography audience
#·InterestCategoryAffinity×
01AnthropologyBusiness & Career2.02×
02MacauTravel & Leisure1.98×
03GreeceTravel & Leisure1.93×
04Star CinemaMovies & TV1.88×
05CrosswordGames1.85×
06PizzaFood & Beverages1.81×
07AmsterdamTravel & Leisure1.81×
08Google MapsInternet & Social Media1.79×
09WikipediaInternet & Social Media1.78×
10RefrigeratorHome & Garden1.71×
11GlobalizationPolitics & Society1.67×
12United NationsPolitics & Society1.67×
13TaiwanTravel & Leisure1.59×
14Instant messagingInternet & Social Media1.58×
15SingaporeTravel & Leisure1.56×
16New ZealandTravel & Leisure1.56×
17BackpackFashion & Accessoires1.53×
18Sportswear (activewear)Fashion & Accessoires1.51×
19MakeMyTripTravel & Leisure1.51×
20Luxury yachtTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Geography audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.20×
Convenience OrientationPREMIUM1.14×
SpiritualityBALANCE1.13×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Geography audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Social Media UsageJOY0.82×
Design AffinityPREMIUM0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Geography have in United Arab Emirates?

Geography has an estimated audience of 2,845,076 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Geography fans?

29.3% of Geography fans are female, 70.7% are male, with an average age of 36.3 years.

03

Which brands do Geography fans like most?

Geography fans show strongest brand affinity for Google Maps (1.79×), Instant messaging (1.58×), and Pizza (1.81×) over the country average.

04

Where do Geography fans live in United Arab Emirates?

Geography fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Geography fans also like?

Beyond Geography itself, the audience over-indexes on Instant messaging (1.58×), Pizza (1.81×), Luxury yacht (1.5×), and Refrigerator (1.71×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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