A data profile of the people who buy, follow and care about Geography in Switzerland — modelled from more than twelve digital signal sources. Geography has an estimated audience of 1,031,222 people in Switzerland.
Geography has an estimated audience of 1,031,222 people in Switzerland. 52.6% are female, 47.4% are male, average age 44.9. Top brand affinities: Coop, Swiss International Air Lines, Conforama, Hornbach, Psychology.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.78× the country average).
Demographically, the Geography audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Geography fan in Switzerland is balanced, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Geography profile in Switzerland.
52.6% are female, 47.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.9 |
| Estimated audience size | 1,031,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Geography audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.17× | ||
| 02 | Hornbach | Shopping | 1.92× | ||
| 03 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 04 | Swiss International Air Lines | Travel & Leisure | 1.86× | ||
| 05 | Charity and causes | Business & Career | 1.86× | ||
| 06 | Weddings | Kids & Family | 1.82× | ||
| 07 | Desserts | Food & Beverages | 1.81× | ||
| 08 | Bars | Travel & Leisure | 1.79× | ||
| 09 | Coop | Food & Beverages | 1.78× | ||
| 10 | Conforama | Home & Garden | 1.77× | ||
| 11 | Toys | Games | 1.77× | ||
| 12 | Online games | Games | 1.75× | ||
| 13 | Wikipedia | Internet & Social Media | 1.71× | ||
| 14 | Drawing | Home & Garden | 1.65× | ||
| 15 | Electronics | Technology & Electronics | 1.63× | ||
| 16 | Psychology | Business & Career | 1.61× | ||
| 17 | Festival | Music & Radio | 1.61× | ||
| 18 | Ski resort | Travel & Leisure | 1.55× | ||
| 19 | Mobile game | Games | 1.54× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Travelling | THRILL | 1.47× | |
| Spirituality | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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