A data profile of the people who buy, follow and care about Geography in Colombia — modelled from more than twelve digital signal sources. Geography has an estimated audience of 3,132,148 people in Colombia.
Geography has an estimated audience of 3,132,148 people in Colombia. 51.6% are female, 48.4% are male, average age 36.3. Top brand affinities: Public transport, Rail transport, Non-alcoholic beverage, Herbalism, Snorkeling.
Top brand affinities include Public transport, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Public transport (1.57× the country average).
Demographically, the Geography audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Geography fan in Colombia is balanced, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Public transport.
The key figures that characterise the Geography profile in Colombia.
51.6% are female, 48.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.3 |
| Estimated audience size | 3,132,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Geography audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Husqvarna | Home & Garden | 2.74× | ||
| 02 | Omio | Travel & Leisure | 2.04× | ||
| 03 | Jessica Alba | Movies & TV | 1.99× | ||
| 04 | Crystal Palace F.C. | Sports | 1.86× | ||
| 05 | Endangered species | Pets & Animals | 1.85× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.80× | ||
| 07 | Herbalism | Health | 1.76× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.76× | ||
| 09 | Angling | Sports | 1.69× | ||
| 10 | Rail transport | Travel & Leisure | 1.63× | ||
| 11 | Snorkeling | Sports | 1.63× | ||
| 12 | Robotics | Technology & Electronics | 1.60× | ||
| 13 | Sustainable energy | Home & Garden | 1.58× | ||
| 14 | Public transport | Cars & Mobility | 1.57× | ||
| 15 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 16 | Greenhouse | Home & Garden | 1.54× | ||
| 17 | Anne Hathaway | Movies & TV | 1.52× | ||
| 18 | Alpine skiing | Sports | 1.52× | ||
| 19 | UNESCO | Politics & Society | 1.52× | ||
| 20 | Keanu Reeves | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.26× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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