A data profile of the people who buy, follow and care about Geography in Netherlands — modelled from more than twelve digital signal sources. Geography has an estimated audience of 1,861,028 people in Netherlands.
Geography has an estimated audience of 1,861,028 people in Netherlands. 57.9% are female, 42.1% are male, average age 46.4. Top brand affinities: Jumbo (supermarket), Walking, Rabobank, WhatsApp, Hornbach.
Top brand affinities include Jumbo (supermarket), Walking, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.6× the country average).
Demographically, the Geography audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Tradition, Career Orientation.
The typical Geography fan in Netherlands is more female, around 46.4 years old, with strong Tradition tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Geography profile in Netherlands.
57.9% are female, 42.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 46.4 |
| Estimated audience size | 1,861,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Geography audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 2.63× | ||
| 02 | Walking | Sports | 2.37× | ||
| 03 | Greece | Travel & Leisure | 2.06× | ||
| 04 | Lodging | Travel & Leisure | 2.02× | ||
| 05 | TUI | Travel & Leisure | 1.81× | ||
| 06 | Center Parcs | Travel & Leisure | 1.77× | ||
| 07 | Ryanair | Travel & Leisure | 1.74× | ||
| 08 | Airbnb | Travel & Leisure | 1.67× | ||
| 09 | Internet & Social Media | 1.65× | |||
| 10 | Belgium | Travel & Leisure | 1.64× | ||
| 11 | Online newspaper | News | 1.62× | ||
| 12 | Jumbo (supermarket) | Shopping | 1.60× | ||
| 13 | ABN AMRO | Business & Career | 1.60× | ||
| 14 | Rabobank | Business & Career | 1.59× | ||
| 15 | Charity and causes | Business & Career | 1.59× | ||
| 16 | Psychology | Business & Career | 1.56× | ||
| 17 | Hair products | Beauty & Wellness | 1.56× | ||
| 18 | Spas | Beauty & Wellness | 1.55× | ||
| 19 | Happiness | Health | 1.52× | ||
| 20 | Hornbach | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.66× | |
| Career Orientation | POWER | 1.47× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| DIY Mentality | THRILL | 0.90× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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