A data profile of the people who buy, follow and care about Geography in Ireland — modelled from more than twelve digital signal sources. Geography has an estimated audience of 696,834 people in Ireland.
Geography has an estimated audience of 696,834 people in Ireland. 58.8% are female, 41.2% are male, average age 43.1. Top brand affinities: Skyscanner, TK Maxx, Anthropology, Walking, Crossword.
Top brand affinities include Skyscanner, TK Maxx, Anthropology, with strongest over-indexing on Skyscanner (1.5× the country average).
Demographically, the Geography audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Geography fan in Ireland is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Skyscanner.
The key figures that characterise the Geography profile in Ireland.
58.8% are female, 41.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.1 |
| Estimated audience size | 696,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Geography audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropology | Business & Career | 1.83× | ||
| 02 | Keanu Reeves | Movies & TV | 1.80× | ||
| 03 | Library | Literature | 1.72× | ||
| 04 | Crossword | Games | 1.71× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.69× | ||
| 06 | Rail transport | Travel & Leisure | 1.68× | ||
| 07 | Hypermarket | Shopping | 1.68× | ||
| 08 | Mineral water | Food & Beverages | 1.60× | ||
| 09 | Santorini | Travel & Leisure | 1.58× | ||
| 10 | Trivago | Travel & Leisure | 1.56× | ||
| 11 | TK Maxx | Shopping | 1.54× | ||
| 12 | Walking | Sports | 1.54× | ||
| 13 | Zoo | Kids & Family | 1.53× | ||
| 14 | Apprenticeship | Business & Career | 1.52× | ||
| 15 | Cappuccino | Food & Beverages | 1.52× | ||
| 16 | Groupon | Internet & Social Media | 1.51× | ||
| 17 | Skyscanner | Travel & Leisure | 1.50× | ||
| 18 | Innovation | Business & Career | 1.50× | ||
| 19 | Public transport | Cars & Mobility | 1.50× | ||
| 20 | Self-esteem | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Tradition | CONSERVATISM | 1.29× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Creativity | OPEN | 0.86× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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