A data profile of the people who buy, follow and care about Geography in Portugal — modelled from more than twelve digital signal sources. Geography has an estimated audience of 2,163,590 people in Portugal.
Geography has an estimated audience of 2,163,590 people in Portugal. 54.5% are female, 45.5% are male, average age 46.6. Top brand affinities: FlixBus, Charity and causes, Rail transport, Romance novels, Breaking news.
Top brand affinities include FlixBus, Charity and causes, Rail transport, with strongest over-indexing on FlixBus (1.92× the country average).
Demographically, the Geography audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
The typical Geography fan in Portugal is balanced, around 46.6 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Geography profile in Portugal.
54.5% are female, 45.5% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.6 |
| Estimated audience size | 2,163,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Geography audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.16× | ||
| 02 | National Geographic (magazine) | Travel & Leisure | 2.02× | ||
| 03 | FlixBus | Cars & Mobility | 1.92× | ||
| 04 | Rail transport | Travel & Leisure | 1.84× | ||
| 05 | Individualism | Politics & Society | 1.77× | ||
| 06 | Local news | News | 1.73× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 08 | Hardware store | Home & Garden | 1.67× | ||
| 09 | Macau | Travel & Leisure | 1.64× | ||
| 10 | Herbalism | Health | 1.61× | ||
| 11 | Charitable organization | Politics & Society | 1.57× | ||
| 12 | Europcar | Cars & Mobility | 1.57× | ||
| 13 | MSN | News | 1.55× | ||
| 14 | Conference and resort hotels | Travel & Leisure | 1.53× | ||
| 15 | Rio Ave F.C. | Sports | 1.52× | ||
| 16 | Rayo Vallecano | Travel & Leisure | 1.52× | ||
| 17 | Romance novels | Literature | 1.51× | ||
| 18 | Charity and causes | Business & Career | 1.50× | ||
| 19 | Breaking news | Movies & TV | 1.50× | ||
| 20 | Videotelephony | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| DIY Mentality | THRILL | 1.28× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Creativity | OPEN | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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