A data profile of the people who buy, follow and care about Medicine in Colombia — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 7,117,211 people in Colombia.
Medicine has an estimated audience of 7,117,211 people in Colombia. 57.3% are female, 42.7% are male, average age 36.8. Top brand affinities: Pharmaceutical industry, Ravenna, Caseros, Buenos Aires, Medical diagnosis, Los Remedios.
Top brand affinities include Pharmaceutical industry, Ravenna, Caseros, Buenos Aires, with strongest over-indexing on Pharmaceutical industry (1.51× the country average).
Demographically, the Medicine audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Medicine fan in Colombia is more female, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Pharmaceutical industry.
The key figures that characterise the Medicine profile in Colombia.
57.3% are female, 42.7% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 36.8 |
| Estimated audience size | 7,117,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Medicine audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Los Remedios | Travel & Leisure | 2.16× | ||
| 02 | Tax break | Politics & Society | 1.89× | ||
| 03 | Incentive | Business & Career | 1.88× | ||
| 04 | Eudora, Kansas | Travel & Leisure | 1.84× | ||
| 05 | SOCAR | Business & Career | 1.71× | ||
| 06 | Satellite Internet access | Technology & Electronics | 1.70× | ||
| 07 | Ravenna | Travel & Leisure | 1.65× | ||
| 08 | EMC Corporation | Technology & Electronics | 1.62× | ||
| 09 | Citroën Xsara | Cars & Mobility | 1.58× | ||
| 10 | Caseros, Buenos Aires | Travel & Leisure | 1.56× | ||
| 11 | Medical diagnosis | Health | 1.55× | ||
| 12 | Medical emergency | Health | 1.54× | ||
| 13 | Pharmaceutical industry | Business & Career | 1.51× | ||
| 14 | Carl Zeiss Meditec | Health | 1.51× | ||
| 15 | Recordati | Health | 1.51× | ||
| 16 | Argenx | Business & Career | 1.51× | ||
| 17 | Laboratoires Expanscience | Health | 1.51× | ||
| 18 | Dr Willmar Schwabe | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.02× | |
| Career Orientation | POWER | 0.93× | |
| Indulgence | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Individualism | JOY | 0.50× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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