A data profile of the people who buy, follow and care about Entrepreneurship in Colombia — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 6,444,308 people in Colombia.
Entrepreneurship has an estimated audience of 6,444,308 people in Colombia. 54.5% are female, 45.5% are male, average age 36.0. Top brand affinities: Social entrepreneurship, Employment contract, Tennis coach, Young professional, Lucas Biglia.
Top brand affinities include Social entrepreneurship, Employment contract, Tennis coach, with strongest over-indexing on Social entrepreneurship (1.54× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Entrepreneurship fan in Colombia is balanced, around 36.0 years old, with strong Creativity tendencies and a notable affinity for Social entrepreneurship.
The key figures that characterise the Entrepreneurship profile in Colombia.
54.5% are female, 45.5% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 36.0 |
| Estimated audience size | 6,444,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Entrepreneurship audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tennis coach | Sports | 2.30× | ||
| 02 | Young professional | Business & Career | 2.04× | ||
| 03 | Lucas Biglia | Sports | 1.68× | ||
| 04 | Catholic Online | Politics & Society | 1.61× | ||
| 05 | EMILY's List | Politics & Society | 1.56× | ||
| 06 | Guillermo Maldonado (pastor) | Politics & Society | 1.55× | ||
| 07 | Social entrepreneurship | Business & Career | 1.54× | ||
| 08 | Employment contract | Business & Career | 1.54× | ||
| 09 | Vishen Lakhiani | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.02× | |
| Indulgence | JOY | 1.02× | |
| Risk Appetite | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Individualism | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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