A data profile of the people who buy, follow and care about Entrepreneurship in Argentina — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 2,810,516 people in Argentina.
Entrepreneurship has an estimated audience of 2,810,516 people in Argentina. 58.2% are female, 41.8% are male, average age 38.7. Top brand affinities: Small business, Diy Craft Projects, Sagittarius (astrology), Family business, Vishen Lakhiani.
Top brand affinities include Small business, Diy Craft Projects, Sagittarius (astrology), with strongest over-indexing on Small business (1.91× the country average).
Demographically, the Entrepreneurship audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Entrepreneurship fan in Argentina is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Small business.
The key figures that characterise the Entrepreneurship profile in Argentina.
58.2% are female, 41.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 38.7 |
| Estimated audience size | 2,810,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Entrepreneurship audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mujer Holística | Health | 2.07× | ||
| 02 | Small business | Business & Career | 1.91× | ||
| 03 | Family business | Business & Career | 1.63× | ||
| 04 | Sagittarius (astrology) | Politics & Society | 1.59× | ||
| 05 | Vishen Lakhiani | Business & Career | 1.53× | ||
| 06 | Catholic Online | Politics & Society | 1.53× | ||
| 07 | Diy Craft Projects | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.95× | |
| Individualism | JOY | 0.89× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Risk Appetite | THRILL | 0.73× | |
| Sports Activity | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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