A data profile of the people who buy, follow and care about Advertising in Colombia — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 7,259,356 people in Colombia.
Advertising has an estimated audience of 7,259,356 people in Colombia. 52.8% are female, 47.2% are male, average age 35.9.
Demographically, the Advertising audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The key figures that characterise the Advertising profile in Colombia.
52.8% are female, 47.2% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.9 |
| Estimated audience size | 7,259,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Advertising audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Community Orientation | OPEN | 1.19× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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