A data profile of the people who buy, follow and care about Advertising in Denmark — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 1,487,073 people in Denmark.
Advertising has an estimated audience of 1,487,073 people in Denmark. 52.3% are female, 47.7% are male, average age 44.5. Top brand affinities: Elgiganten, Uniqlo, Innovation, Video hosting service, Etsy.
Top brand affinities include Elgiganten, Uniqlo, Innovation, with strongest over-indexing on Elgiganten (1.53× the country average).
Demographically, the Advertising audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Advertising fan in Denmark is balanced, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Advertising profile in Denmark.
52.3% are female, 47.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.5 |
| Estimated audience size | 1,487,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Advertising audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Money management | Business & Career | 1.96× | ||
| 02 | Etsy | Fashion & Accessoires | 1.92× | ||
| 03 | Passive income | Business & Career | 1.90× | ||
| 04 | Innovation | Business & Career | 1.79× | ||
| 05 | Coworking | Business & Career | 1.75× | ||
| 06 | Facial | Beauty & Wellness | 1.62× | ||
| 07 | Private equity | Business & Career | 1.62× | ||
| 08 | Backpack | Fashion & Accessoires | 1.61× | ||
| 09 | Kris Jenner | Movies & TV | 1.60× | ||
| 10 | Uniqlo | Shopping | 1.59× | ||
| 11 | Day trader | Business & Career | 1.59× | ||
| 12 | Elgiganten | Shopping | 1.53× | ||
| 13 | Japanese hip hop | Music & Radio | 1.53× | ||
| 14 | TechCrunch | Technology & Electronics | 1.53× | ||
| 15 | Coachella Valley Music and Arts Festival | Music & Radio | 1.53× | ||
| 16 | Augmented reality | Technology & Electronics | 1.53× | ||
| 17 | Video hosting service | Technology & Electronics | 1.52× | ||
| 18 | Christian Bale | Movies & TV | 1.52× | ||
| 19 | Ritter Sport | Food & Beverages | 1.52× | ||
| 20 | Assassin's Creed | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.