A data profile of the people who buy, follow and care about Advertising in Portugal — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 3,676,628 people in Portugal.
The average Advertising fan in Portugal is 44.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Demographically, the Advertising audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The key figures that characterise the Advertising profile in Portugal.
53.4% are female, 46.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.3 |
| Estimated audience size | 3,676,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Advertising audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
Where the Advertising audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 3.46× | |
| 02 | Leiria District | ~300K | 1.57× | |
| 03 | Beja District | ~80K | 1.30× | |
| 04 | Madeira | ~100K | 1.10× | |
| 05 | Lisbon District | ~1M | 1.08× | |
| 06 | Guarda District | ~50K | 1.05× | |
| 07 | Setúbal District | ~400K | 1.01× | |
| 08 | Coimbra District | ~200K | 1.01× | |
| 09 | Porto District | ~700K | 0.90× | |
| 10 | Aveiro District | ~200K | 0.90× | |
| 11 | Santarém District | ~200K | 0.90× | |
| 12 | Azores | ~80K | 0.78× | |
| 13 | Portalegre District | ~30K | 0.78× | |
| 14 | Viana do Castelo District | ~70K | 0.74× | |
| 15 | Castelo Branco District | ~50K | 0.73× | |
| 16 | Braga District | ~300K | 0.71× | |
| 17 | Évora District | ~50K | 0.71× | |
| 18 | Viseu District | ~90K | 0.70× | |
| 19 | Bragança District | ~30K | 0.70× | |
| 20 | Vila Real District | ~50K | 0.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.19× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.93× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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