A data profile of the people who buy, follow and care about Advertising in Ireland — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 1,319,416 people in Ireland.
Advertising has an estimated audience of 1,319,416 people in Ireland. 56.5% are female, 43.5% are male, average age 40.6. Top brand affinities: Crossword, Emmerdale, Argos (retailer), Backpack, Vue Cinemas.
Top brand affinities include Crossword, Emmerdale, Argos (retailer), with strongest over-indexing on Crossword (1.56× the country average).
Demographically, the Advertising audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Advertising fan in Ireland is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Crossword.
The key figures that characterise the Advertising profile in Ireland.
56.5% are female, 43.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 40.6 |
| Estimated audience size | 1,319,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Advertising audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupra Kiro | Sports | 1.59× | ||
| 02 | Crossword | Games | 1.56× | ||
| 03 | Emmerdale | Movies & TV | 1.51× | ||
| 04 | Argos (retailer) | Shopping | 1.51× | ||
| 05 | Vue Cinemas | Movies & TV | 1.51× | ||
| 06 | Duvet | Home & Garden | 1.51× | ||
| 07 | Odeon Cinemas | Movies & TV | 1.51× | ||
| 08 | Powdered milk | Kids & Family | 1.51× | ||
| 09 | Neutrogena | Beauty & Wellness | 1.51× | ||
| 10 | My Little Pony | Kids & Family | 1.51× | ||
| 11 | Kia Cee'd | Cars & Mobility | 1.51× | ||
| 12 | The Hertz Corporation | Cars & Mobility | 1.51× | ||
| 13 | Backpack | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Extroversion | THRILL | 1.19× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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