A data profile of the people who buy, follow and care about Advertising in Norway — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 1,178,903 people in Norway.
Advertising has an estimated audience of 1,178,903 people in Norway. 49.5% are female, 50.5% are male, average age 45.0. Top brand affinities: Google, Personal finance, Mobile phones, Dogs, Happiness.
Top brand affinities include Google, Personal finance, Mobile phones, with strongest over-indexing on Google (1.62× the country average).
Demographically, the Advertising audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Advertising fan in Norway is balanced, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Advertising profile in Norway.
49.5% are female, 50.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.0 |
| Estimated audience size | 1,178,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Advertising audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 1.92× | ||
| 02 | Newspapers | Literature | 1.84× | ||
| 03 | Fiction books | Literature | 1.83× | ||
| 04 | Hair products | Beauty & Wellness | 1.74× | ||
| 05 | Happiness | Health | 1.70× | ||
| 06 | Facebook Messenger | Internet & Social Media | 1.70× | ||
| 07 | Celebrity | Movies & TV | 1.69× | ||
| 08 | Kindergarten | Kids & Family | 1.68× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 10 | Dogs | Pets & Animals | 1.64× | ||
| 11 | Festival | Music & Radio | 1.63× | ||
| 12 | Internet & Social Media | 1.62× | |||
| 13 | Video games | Games | 1.62× | ||
| 14 | Internet & Social Media | 1.61× | |||
| 15 | Cruises | Travel & Leisure | 1.60× | ||
| 16 | Higher education | Business & Career | 1.59× | ||
| 17 | Mobile phones | Technology & Electronics | 1.57× | ||
| 18 | Personal finance | Business & Career | 1.53× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Career Orientation | POWER | 1.38× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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