A data profile of the people who buy, follow and care about Medicine in Sweden — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 1,980,764 people in Sweden.
Medicine has an estimated audience of 1,980,764 people in Sweden. 66.6% are female, 33.4% are male, average age 47.1. Top brand affinities: Health care, Therapy, Physician, Nursing, Symptom.
Top brand affinities include Health care, Therapy, Physician, with strongest over-indexing on Health care (1.62× the country average).
Demographically, the Medicine audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
The typical Medicine fan in Sweden is more female, around 47.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Health care.
The key figures that characterise the Medicine profile in Sweden.
66.6% are female, 33.4% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 47.1 |
| Estimated audience size | 1,980,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Medicine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old age | Politics & Society | 1.92× | ||
| 02 | Physician | Business & Career | 1.90× | ||
| 03 | Joint | Health | 1.86× | ||
| 04 | Diabetes mellitus awareness | Health | 1.83× | ||
| 05 | Immune system | Health | 1.82× | ||
| 06 | Patient | Health | 1.80× | ||
| 07 | Hospital | Health | 1.77× | ||
| 08 | Nursing | Business & Career | 1.74× | ||
| 09 | Symptom | Health | 1.74× | ||
| 10 | Therapy | Health | 1.67× | ||
| 11 | Knee | Health | 1.67× | ||
| 12 | Veterinary medicine | Business & Career | 1.66× | ||
| 13 | Stomach | Health | 1.66× | ||
| 14 | Circulatory system | Health | 1.66× | ||
| 15 | Cancer awareness | Health | 1.64× | ||
| 16 | Health care | Business & Career | 1.62× | ||
| 17 | Stress (biology) | Health | 1.62× | ||
| 18 | Clinic | Health | 1.61× | ||
| 19 | Pharmacy | Business & Career | 1.57× | ||
| 20 | Dentistry | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.08× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Creativity | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Healthy Lifestyle | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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