A data profile of the people who buy, follow and care about Therapy in Sweden — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 1,489,924 people in Sweden.
Therapy has an estimated audience of 1,489,924 people in Sweden. 56.9% are female, 43.1% are male, average age 45.6. Top brand affinities: Hemnet, Sveriges Television, Biltema, Gina Tricot, KappAhl.
Top brand affinities include Hemnet, Sveriges Television, Biltema, with strongest over-indexing on Hemnet (1.77× the country average).
Demographically, the Therapy audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Therapy fan in Sweden is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Therapy profile in Sweden.
56.9% are female, 43.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.6 |
| Estimated audience size | 1,489,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Therapy audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helsinki | Travel & Leisure | 2.63× | ||
| 02 | Weaving | Fashion & Accessoires | 2.54× | ||
| 03 | Self-love | Health | 2.49× | ||
| 04 | Self-awareness | Health | 2.44× | ||
| 05 | Fiction books | Literature | 2.23× | ||
| 06 | Crochet | Home & Garden | 2.19× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.06× | ||
| 08 | Tattoos | Fashion & Accessoires | 2.02× | ||
| 09 | Happiness | Health | 1.91× | ||
| 10 | Hair products | Beauty & Wellness | 1.91× | ||
| 11 | Hobby | Home & Garden | 1.83× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.80× | ||
| 13 | Flower | Home & Garden | 1.78× | ||
| 14 | Meat | Food & Beverages | 1.78× | ||
| 15 | Hemnet | Home & Garden | 1.77× | ||
| 16 | Dogs | Pets & Animals | 1.77× | ||
| 17 | Science | Business & Career | 1.58× | ||
| 18 | Spas | Beauty & Wellness | 1.54× | ||
| 19 | Biltema | Business & Career | 1.52× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.90× | |
| Tradition | CONSERVATISM | 1.48× | |
| Mindfulness | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Design Affinity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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